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Posts tagged as “hvac tips”

Load Calculations Matter

Load Calculations Matter

Guest Blogger: Chris Morin, Owner & Founder, HVAC Pro Blog

‘Hi, my name is______, and I don’t do Load Calculations.’

Just for the record, I have completed more than my fair share of Manual J Load calculations.  Don’t get me wrong; I have tried all of the short cuts in my 20+ years in the industry!  What I have found is that not a single short cut helps you, and will come back to haunt you, to include this one!  Never mind the fact that Manuals J, S, and D are Residential Code Requirements across the U.S. as part of the International Residential Code (IRC), International Energy Conservation Code (IECC), and International Mechanical Code(s) (IMC).… Read On!

HVAC Blogging Basics

HVAC Blogging Basics

Should you add a blog to your HVAC website?  Of course you should!  The benefits of a blog are bountiful.  From improving your website’s organic reach, to positioning you as an expert, a blog is an HVAC dealer’s new BFF.

So what is a blog exactly? 

It’s a website that focuses on written content, or articles. A blog falls under the category of “inbound marketing,” which is a fancy way to say marketing that uses content, or articles, to draw customers in.

 

Think of it this way: direct mail is an outward push.  You’re sending out mail that essentially pushes your products and services on homeowners. … Read On!

How to Make your HVAC Postcards More Effective

How to Make your HVAC Postcards More Effective!

Don’t let anyone tell you differently: postcards are still an effective, economical and easy way to promote your HVAC business. You just have to make sure you’re doing it professionally, and with a sound strategy and goal.

Use postcards to market to existing customers AT LEAST twice a year. Existing customers provide the best return on investment and help build referral and repeat business. It’s important to capitalize on your existing customer database.

Use postcards to introduce your company to new prospects in season. That’s when the fish are biting.

Here are some tips to make your postcard advertising more effective:

• It’s all about the design!!… Read On!

HVAC Marketing’s Low Hanging Fruit

Existing Customers are the LHF!

Existing customers are the low hanging fruit, folks.  They’re the easiest people to market to, they’re the cheapest people to market to and you’ll receive the best return from marketing to them.

Roughly 80% of your business will come from existing customers.  You’ll spend the majority of your marketing dollars trying to capture that other 20%.

So why do we overlook existing customers?  Often, one of our HVAC marketing specialists will sit down to do a marketing consultation with a 2nd or 3rd generation contractor and learn that they have 20,000 or 30,000 customers in their database – and they’ve never reached out to these customers.… Read On!

Press Release: EB&L Ed

PRESS RELEASE: EB&L Educates

EB&L Marketing, a full-service HVAC marketing firm, is pleased to announce the launch of their new training division, EB&L Educates.  “EB&L Ed” provides speakers, workshops and classes on HVAC contractor marketing.

“Residential contractors – with their limited time and marketing training – need help to effectively promote their companies.  The courses offered by EB&L Ed teach contractors the fundamentals of marketing – breaking it down into 7 easy steps,” says Elaina Burdick, President of EB&L.

Since 2001, EB&L Marketing has been working with local contractors to effectively market their businesses, generate leads and grow their bottom line by building their brand and avoiding common marketing missteps. … Read On!

Marketing Whack-A-Mole

Marketing Whack-A-Mole

Did you find yourself rushing to use up marketing co-op dollars this past December? (Be honest, there’s no judgment here!) Did you spend those dollars on things like hats and T-shirts for your staff instead of spending them on marketing initiatives that would have brought you leads in the new year? Or worse, did you lose those dollars because you got busy and didn’t have time to get ‘er done?

We see a lot of “reactive marketing” in this industry. Meaning, we see contractors jumping at marketing “opportunities” that present themselves, or special deals that the radio rep stops by to sell them.… Read On!