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Wrap it up!

Do your company vans stop traffic? Do your box trucks turn heads? Do customers tell you that they called you because they saw your truck while they were sitting in traffic? If not, you have a golden opportunity right in front of you.

Your vans, box trucks and company vehicles are a source of profit for you. You’ve invested loads of dough in shelving and racking kits and maybe even installed GPS tracking. So why would you drive around in white vans, with a bit of lettering and your logo on the door?

Your vehicles are one of the first impressions consumers will have of your company.… Read On!

Elaina (Burdick) Wellstead is the President of EB&L Marketing, a full service HVAC marketing firm. Elaina grew up around HVAC and recognized that residential contractors – with their limited time and marketing training – needed help promoting their companies. This led her to open a marketing company that is 100 percent focused on HVAC. For more than 25 years, she has worked with manufacturers, distributors and local contractors to effectively market their businesses and grow their bottom line, by building their brand and avoiding common marketing missteps. EB&L provides marketing solutions for 1 man startups as well as large, multi-vehicle dealerships. But by far, educating contractors on appropriate ways to promote their companies is the part of her job she enjoys the most. You can contact her directly at elaina@ebandlmarketing.com.