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Posts published in “Service Agreements”

HVAC at the Home Show

HVAC at the Home Show

Home shows are everywhere this time of year. 

Home shows can increase brand awareness and be a source of solid leads for your HVAC company.  They can also be a major time burner and expensive.  So make sure you are getting your money’s worth.  The idea is to look sharp and professional.  Friendly and approachable.  Interesting and enticing.  A tall order, to be sure.  Here are a few tips:

Advertise in advance.

Let your customers know that you’ll be exhibiting and offer a gift, discounted HVAC service or special drawing for those who stop by to see you. … Read On!

Building an HVAC Maintenance Program: Win-Win-Win

Building an HVAC Maintenance Program: Win-Win-Win

Guest Blogger: Luke Weiden

Let’s set the record straight — Selling maintenance programs is not an overnight success.  It takes time, dedication and believing in the system!  We have been focused on it for 12 years and still aren’t done perfecting it.  We’ve tried just about everything throughout the years, and we have learned what works and what doesn’t work. No matter what anyone will tell you, it all comes down to the culture.  Everyone from the owner to the kid sweeping the shop needs to be informed about the program and how it works. … Read On!