How to Make your HVAC Postcards More Effective!
Don’t let anyone tell you differently: postcards are still an effective, economical and easy way to promote your HVAC business. You just have to make sure you’re doing it professionally, and with a sound strategy and goal.
Use postcards to market to existing customers AT LEAST twice a year. Existing customers provide the best return on investment and help build referral and repeat business. It’s important to capitalize on your existing customer database.
Use postcards to introduce your company to new prospects in season. That’s when the fish are biting.
Here are some tips to make your postcard advertising more effective:
• It’s all about the design!!… Read On!