Your marketing is only as good as your people. The most creative, eye-catching and compelling HVAC marketing campaign can fall flat on its face at your front door, if your staff isn’t aware of the details. Trust me on this. I’ve watched it happen more times than I can say.
Case in point: an established and successful HVAC dealer we worked with for many years told me that the latest postcards we had created for him didn’t work. He didn’t get nearly as many leads in the weeks after we mailed his cards as he used to. And he was upset. … Read On!