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Posts published in “HVAC”

Tricking the System Never Works

Tricking the System Never Works

Guest Blogger: Erika Feinberg, President, RevuKangaroo & Leadership Jams

Did you know there are call centers in India that specialize in writing and posting 5-Star reviews for companies right here in our community?  Could you imagine hundreds of total strangers in a different country clicking away leaving you stellar reviews?  Your third party reputation management company might be using these tactics without you even knowing it.  (No service provider is going to want to confess to it!)

Public review platforms like Yelp, Google and Facebook are catching on to the third-party reputation management specialists’ shady tactics and stripping ALL the accumulated reviews from those companies because they’re going about it the wrong way.… Read On!

Don’t Heckle Nice Ladies

Don’t Heckle Nice Ladies

Many years ago, when I was new to public speaking and teaching, I was asked to give a marketing talk at a local ACCA chapter meeting.  Back then, not everyone had come around to the idea that they needed a company website.  I was still trying to convince dealers how important it was that they could be found online.  Online reviews were a new thing too, and I explained that they needed to pay attention to their online reputation, since customers surely would.  As I made my presentation, I was heckled several times by an older HVAC dealer in the back of the room. … Read On!

People Don’t Read Positive Reviews

People Don’t Read Positive Reviews

Written by: Jeannie Steinbuch, Digital Sorceress

Eek!  An irrational customer just left you a 1-star review.  Hey, it happens to the best of us.  But now you have to get 100s of 5-star reviews to even it out, right?  Yes and No.  Bad reviews can work to your benefit, and even turn into sales, if you handle them well.

Think about how you behave and shop online.  It’s probably similar to how your future customer will act. Imagine you are looking for a house cleaning service for your home.  You google what companies are available in your local area and find three companies near your neighborhood.… Read On!

HVAC vs. The Internet

The internet is really good at making you a liar

Ah, the internet.  What a wonderous tool to help you grow your HVAC company.  What a confusing, royal pain in the rear it is. Just when you think you have a handle on how it works, it changes.  Just when you think your website is perfect, it needs an update.  Or something is no longer compatible.  Or JavaScript rolls out an update and suddenly things look wonky on your site.

Trying to predict the frequent shifts in what Google considers “best practices” is like trying to predict the stock market.  Grasping all the different platforms, functions, strategies and rankings is like hanging on to a wiggly 2-year old. … Read On!

Building an HVAC Maintenance Program: Win-Win-Win

Building an HVAC Maintenance Program: Win-Win-Win

Guest Blogger: Luke Weiden

Let’s set the record straight — Selling maintenance programs is not an overnight success.  It takes time, dedication and believing in the system!  We have been focused on it for 12 years and still aren’t done perfecting it.  We’ve tried just about everything throughout the years, and we have learned what works and what doesn’t work. No matter what anyone will tell you, it all comes down to the culture.  Everyone from the owner to the kid sweeping the shop needs to be informed about the program and how it works. … Read On!

HVAC Blogging Basics

HVAC Blogging Basics

Should you add a blog to your HVAC website?  Of course you should!  The benefits of a blog are bountiful.  From improving your website’s organic reach, to positioning you as an expert, a blog is an HVAC dealer’s new BFF.

So what is a blog exactly? 

It’s a website that focuses on written content, or articles. A blog falls under the category of “inbound marketing,” which is a fancy way to say marketing that uses content, or articles, to draw customers in.

 

Think of it this way: direct mail is an outward push.  You’re sending out mail that essentially pushes your products and services on homeowners. … Read On!

Win a Free HVAC Marketing Consultation and Marketing Plan!

Win a Free HVAC Marketing Consultation and Marketing Plan!

It’s the perfect time of year to get your HVAC company’s marketing plan together–and EB&L wants to help! Enter our drawing for a Free Marketing Consultation and Marketing Plan.  (A $700 value!)

All you have to do is “Like” our Facebook business page to be entered. That’s it!!  Super easy, right?

Click here and Like EB&L: https://www.facebook.com/eblmarketing/

When you Like our page, you are automatically entered into the drawing for a Free Marketing Consultation. The drawing will be held at the end of June, so make sure you don’t miss out on this opportunity.… Read On!

After Hours at EB&L

After Hours at EB&L

We love to get out of the office and see our clients face to face at industry events and distributor meetings.  It’s always so nice to put a name with a face.  We thought that you might like to meet us too. Get to know our stories.  So we’ll be highlighting an EB&L staff member from time to time on our blog.

 

Introducing Jeannie Steinbuch, Our Digital Sorceress

 

 

 

What would our clients be surprised to know about you?

I’m a 1st degree black belt in Karate.   And I’m the only person on earth who doesn’t watch Game of Thrones.… Read On!

IAQ; How do you sell something when customers don’t know they need it?

IAQ; How do you sell something when customers don’t know they need it?

Guest Blogger: Aaron Engel

IAQ – Your customers need it even though they may not know it. They certainly don’t know you have a solution for a problem they didn’t know they have.

Indoor Air Quality (IAQ) oftentimes is subjective, hard to quantify and easy to ignore. Much like those who live next to Niagara Falls. After a while they become accustomed to, and no longer feel and hear, the rumble and sound of the rushing water from the falls. Oddly enough, for some who leave this environment, they feel the silence is disconcerting.… Read On!