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Posts published in “HVAC”

After Hours at EB&L

After Hours at EB&L

By eblmarke_elainab

After Hours at EB&L

We love to get out of the office and see our clients face to face at industry events and distributor meetings.  It’s always so nice to put a name with a face.  We thought that you might like to meet us too. Get to know our stories.  So we’ll be highlighting an EB&L staff member from time to time on our blog.

 

Introducing Jeannie Steinbuch, Our Digital Sorceress

 

 

 

What would our clients be surprised to know about you?

I’m a 1st degree black belt in Karate.   And I’m the only person on earth who doesn’t watch Game of Thrones.… Read On!

IAQ; How do you sell something when customers don’t know they need it?

IAQ; How do you sell something when customers don’t know they need it?

By eblmarke_elainab

IAQ; How do you sell something when customers don’t know they need it?

Guest Blogger: Aaron Engel, VP of Business Development, FreshAire UV

IAQ – Your customers need it even though they may not know it. They certainly don’t know you have a solution for a problem they didn’t know they have.

Indoor Air Quality (IAQ) oftentimes is subjective, hard to quantify and easy to ignore. Much like those who live next to Niagara Falls. After a while they become accustomed to, and no longer feel and hear, the rumble and sound of the rushing water from the falls. Oddly enough, for some who leave this environment, they feel the silence is disconcerting.… Read On!

WTF are #Hashtags?

WTF are #Hashtags?

By eblmarke_elainab

WTF are #Hashtags?

At some point you’ve probably asked yourself, what the heck are hashtags? Or maybe, why would I need to use them as an HVAC company?

Well here’s a few reasons:

Hashtags are used like a search engine or a catalog on social media platforms, so they are helpful when users are looking for posts about the same thing. For example, if I wanted to see posts about #HVACLife, I can search specifically for that hashtag and I will find thousands of images that relate to that hashtag.

People typically perform searches using hashtags in Facebook, Twitter and Instagram.… Read On!

How to Make your HVAC Postcards More EffectiveDirect mail samples

How to Make your HVAC Postcards More Effective

By Sally Moore

How to Make your HVAC Postcards More Effective!

Don’t let anyone tell you differently: postcards are still an effective, economical and easy way to promote your HVAC business. You just have to make sure you’re doing it professionally, and with a sound strategy and goal.

Use postcards to market to existing customers AT LEAST twice a year. Existing customers provide the best return on investment and help build referral and repeat business. It’s important to capitalize on your existing customer database.

Use postcards to introduce your company to new prospects in season. That’s when the fish are biting.

Here are some tips to make your postcard advertising more effective:

• It’s all about the design!!… Read On!

Ride Along with Your Tech, Without Ever Leaving Your Shopsmart fleet truck

Ride Along with Your Tech, Without Ever Leaving Your Shop

By eblmarke_elainab

Ride Along with Your Tech, without Ever Leaving Your Shop!

Guest Blogger: Andrew Chermark, President, Smart Fleet

Initially used for security purposes – to locate stolen vehicles or assets – GPS systems have evolved into an HVAC business owner’s must-have productivity tool. You’re busy. Your dispatcher is busy. Your techs are busy. We’re all looking for ways to be more efficient.

What if you could be notified when a vehicle of yours has been in idle for thirty minutes, if it’s driving when it’s not supposed to, or if it needs an oil change? Would that help you get the most out of your vehicles?… Read On!

Organic Social Media Reach is Dead but Still Here

Organic Social Media Reach is Dead but Still Here

By eblmarke_jeannie

Organic Social Media Reach is Dead but Still Here

Like zombies, mullets and clove cigarettes organic reach is dead, but still here.  Actually, it’s most like zombies because if you don’t pay attention to it you might get bit.

We all read the HVAC marketing articles and listen to the industry experts.  The message is “you MUST be on social media.”  Get on facebook! Tweet the things! Post the stuff!  But why spend the time? Someone a little less practical will tell you that your social media efforts will create organic reach and create leads.  But here’s the truth:  It won’t. … Read On!

HVAC and Internet SecurityHacker using laptop. Hacking the Internet.

HVAC and Internet Security

By eblmarke_elainab

HVAC and Internet Security

As an HVAC business owner you’ve probably been warned about internet security. And you’ve probably thought to yourself, “Why would anyone target me?   I’m just a small business, minding my own business.” But here’s the truth – if you think you aren’t a target, you are incorrect.

It’s not just large corporations like SONY, Home Depot, JP Morgan Chase, Yahoo, Target and Equifax experiencing major data breaches. It’s happening to HVAC distributors, suppliers, manufacturers and even your favorite marketing firm! Here at EB&L, we spent the better part of the last August prying ourselves from the grip of a tenacious hacker – and I wouldn’t wish those sleepless weeks, stress and lost revenue on my worst enemy.… Read On!

Repeatable mis-steps that produce predictable bad results

Repeatable mis-steps that produce predictable bad results

By eblmarke_elainab

Repeatable Mis-steps that Produce Predictable Bad Results

Guest Blogger: John Heilbrunn, President, FlashQuote Enterprises, LLC

Business experts have forever proclaimed how important “process” is for a truly strong and sustainable business model.  A “process” in simple terms is a series of repeatable steps that will produce predictable results.  The absence of process is often replaced by chaos.  In the contracting trade, chaos almost always turns into massive amounts of RED ink.

Here are 3 common missteps that often derail profitability from even the best-designed sales processes:

  • Delayed implementation of price increases into quoted sales prices. The HVAC industry is no stranger to price increases from every corner, all the time.

… Read On!

What are Good Tracking Results?Google analytics and call tracking results

What are Good Tracking Results?

By eblmarke_elainab

What are Good Tracking Results?

We are often asked questions about what constitutes a good tracking result. Contractors want to know how many people should be coming to their website every month, or how many people should be calling or clicking through to their website from an email or a postcard. My answer is always the same: More than last time. (Or last month, or last year.)

Use services like Google Analytics and call tracking phone numbers to establish a baseline for all your marketing efforts –– and then continually work to improve those results. Yes, of course there are average industry results.… Read On!

Press Release: EB&L Ed

Press Release: EB&L Ed

By eblmarke_elainab

PRESS RELEASE: EB&L Educates

EB&L Marketing, a full-service HVAC marketing firm, is pleased to announce the launch of their new training division, EB&L Educates.  “EB&L Ed” provides speakers, workshops and classes on HVAC contractor marketing.

“Residential contractors – with their limited time and marketing training – need help to effectively promote their companies.  The courses offered by EB&L Ed teach contractors the fundamentals of marketing – breaking it down into 7 easy steps,” says Elaina Burdick, President of EB&L.

Since 2001, EB&L Marketing has been working with local contractors to effectively market their businesses, generate leads and grow their bottom line by building their brand and avoiding common marketing missteps. … Read On!

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