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Posts published in “Marketing Plan”

Setting Your Marketing Goals – HVAC Podcast

Check out this HVAC Podcast featuring EB&L Marketing!

Have you set your goals for 2019? President of EB&L Marketing, Elaina Burdick, sat down with host Matt LaPan and Marketing Manager Jill Waters from S. G. Torrice Company to discuss setting marketing goals in this episode of Torrice Talk. Take a few minutes to listen.  There’s some good stuff in here!

Listen Now: https://www.sgtorrice.com/podcasts/
Subscribe: https://itunes.apple.com/…/torrice-talk-torric…/id1436034922Read On!

The Worst and the Best Companies

The Worst and the Best Companies

According to an American Management Service, Inc. survey compilation, http://www.amserv.com/familystatistics.html

  • Family businesses comprise 90 percent of all business enterprises in North America.
  • Only 30% of family owned businesses survive to the second generation, 12% to the third, and 3% to the fourth.
  • Of CEOs due to retire within 5 years, 55% have not yet chosen their replacement.

According to my experience, the best companies I know are family businesses and the worst companies are family businesses.  When it works, you have aligned team members building on solid, functional, trusting relationships.  Communication is streamlined.  And there is the pride of creating a legacy of opportunity and wealth.… Read On!

Make a List. Check it Twice.

Make a List.  Check it Twice.

Your end of year marketing checklist.

It’s December and you’re busy with your end of year planning, holiday staff parties and buttoning up your books.  Figuring out who’s been naughty.  Who’s been nice.  But while you’re scurrying around like the Grinch on Christmas morning, make sure you set aside a few hours to review your marketing for the past year.

Pull out your 2018 marketing plan. 

A solid marketing plan will include your business goals, the items and actions needed to achieve your goals, a calendar and a budget.  Review your 2018 plan.

Did you cross off all the marketing initiatives on your list?Read On!

Check out this HVAC Podcast featuring EB&L Marketing

Check out this HVAC Podcast featuring EB&L Marketing!

It was an honor – and also a blast! – to be the guest HVAC marketing expert on Torrice Talk this week.  I sat down with  Host Matt LaPan and Marketing Manager Jill Waters from S. G. Torrice Company to discuss using co-op dollars effectively – and how not to waste them.  Take a few minutes to listen.  There’s some good stuff in here!

Listen Now: https://www.sgtorrice.com/podcasts/
Subscribe: https://itunes.apple.com/…/torrice-talk-torric…/id1436034922Read On!

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