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Posts published in “Marketing Plan”

New Book on HVAC Marketing!

New Book on HVAC Marketing!

New Guide to HVAC Marketing Now Available

From author Elaina Burdick Wellstead

What if you could learn to stop marketing your HVAC business in a reactive way (meaning: with knee jerk decisions)?  And what if you could discover how to effectively promote your company in 7 simple, easy-to-follow steps?

If you’re an HVAC dealer who is tired of spending marketing dollars in all the wrong places, with poor ROI and few leads, then you’ll want to grab a cuppa joe and my new book:

Marketing Schmarketing: How to Market Your HVAC Business

Most contractors can fix a furnace with their hands tied behind their backs, but let’s face it – many of you struggle with how to properly market your companies. … Read On!

Setting Your Marketing Goals – HVAC Podcast

Setting Your Marketing Goals – HVAC Podcast

Check out this HVAC Podcast featuring EB&L Marketing!

Have you set your goals for 2019? President of EB&L Marketing, Elaina Burdick, sat down with host Matt LaPan and Marketing Manager Jill Waters from S. G. Torrice Company to discuss setting marketing goals in this episode of Torrice Talk. Take a few minutes to listen.  There’s some good stuff in here!

Listen Now: https://www.sgtorrice.com/podcasts/
Subscribe: https://itunes.apple.com/…/torrice-talk-torric…/id1436034922… Read On!

The Worst and the Best Companies

The Worst and the Best Companies

The Worst and the Best Companies

Guest Blogger: Ellen Rohr

According to an American Management Service, Inc. survey compilation, http://www.amserv.com/familystatistics.html …

  • Family businesses comprise 90 percent of all business enterprises in North America.
  • Only 30% of family owned businesses survive to the second generation, 12% to the third, and 3% to the fourth.
  • Of CEOs due to retire within 5 years, 55% have not yet chosen their replacement.

According to my experience, the best companies I know are family businesses and the worst companies are family businesses.  When it works, you have aligned team members building on solid, functional, trusting relationships. … Read On!

Make a List. Check it Twice.

Make a List. Check it Twice.

Make a List.  Check it Twice.

Your end of year marketing checklist.

It’s December and you’re busy with your end of year planning, holiday staff parties and buttoning up your books.  Figuring out who’s been naughty.  Who’s been nice.  But while you’re scurrying around like the Grinch on Christmas morning, make sure you set aside a few hours to review your marketing for the past year.

Pull out your 2018 marketing plan. 

A solid marketing plan will include your business goals, the items and actions needed to achieve your goals, a calendar and a budget.  Review your 2018 plan.

Did you cross off all the marketing initiatives on your list?… Read On!

Check out this HVAC Podcast featuring EB&L Marketing

Check out this HVAC Podcast featuring EB&L Marketing

Check out this HVAC Podcast featuring EB&L Marketing!

It was an honor – and also a blast! – to be the guest HVAC marketing expert on Torrice Talk this week.  I sat down with  Host Matt LaPan and Marketing Manager Jill Waters from S. G. Torrice Company to discuss using co-op dollars effectively – and how not to waste them.  Take a few minutes to listen.  There’s some good stuff in here!

Listen Now: https://www.sgtorrice.com/podcasts/
Subscribe: https://itunes.apple.com/…/torrice-talk-torric…/id1436034922… Read On!