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HVAC Marketing 101: Use Your Head, Not Your Knee

Avoid reactive marketing.

HVAC Marketing 101:Use Your Head, Not Your Knee

HVAC marketing works best when it’s proactive, strategic and repetitive.

Are you a “reactive marketer?” Let me ask you a few questions to find out…

  • Are you operating without an annual marketing plan?
  • Ever place an ad in the local paper because your competitor did?

Read On!

Does your HVAC website need an SSL Certificate for security?

Does your HVAC website need an SSL Certificate for security?

SSL Certificate


Think about walking up to your favorite coffee shop and seeing a large sign on the door that says, “MAY OR MAY NOT BE SAFE TO ENTER.” Would you chance walking through that door? Or just go to another coffee shop?Read On!

Press Release: EB&L Ed


EB&L Marketing, a full-service HVAC marketing firm, is pleased to announce the launch of their new training division, EB&L Educates.  “EB&L Ed” provides speakers, workshops and classes on HVAC contractor marketing.

“Residential contractors – with their limited time and marketing training – need help to effectively promote their companies. … Read On!

What’s Your Cost Per Lead

Cost Per Lead

Have you figured out your cost per lead for 2017? While you are looking over your year-end numbers and closing your 2017 books it’s the perfect time to calculate your cost per lead. Cost per lead is important to know because it helps you figure out how to increase your sales.… Read On!



What is a brand anyway?
Your brand is your logo, but it’s so much more than your logo.
It’s the look, the feel, the colors, the fonts, the theme and the marketing message. All of this together makes up your brand. Your brand separates you from the pack. It’s what your customers recognize.… Read On!

Marketing Whack-A-Mole

Marketing Whack-A-Mole

Did you find yourself rushing to use up marketing co-op dollars this past December? (Be honest, there’s no judgment here!) Did you spend those dollars on things like hats and T-shirts for your staff instead of spending them on marketing initiatives that would have brought you leads in the new year?… Read On!