Press "Enter" to skip to content

HVAC and Internet Security

HVAC and Internet Security

Hacker using laptop. Hacking the Internet.

As an HVAC business owner you’ve probably been warned about internet security. And you’ve probably thought to yourself, “Why would anyone target me?   I’m just a small business, minding my own business.” But here’s the truth – if you think you aren’t a target, you are incorrect.… Read On!

Repeatable mis-steps that produce predictable bad results

Repeatable Mis-steps that Produce Predictable Bad Results

Guest Blogger: John Heilbrunn, President, FlashQuote Enterprises, LLC

Repeatable mis-steps that product predictable bad results

Business experts have forever proclaimed how important “process” is for a truly strong and sustainable business model.  A “process” in simple terms is a series of repeatable steps that will produce predictable results.  The absence of process is often replaced by chaos. … Read On!

What are Good Tracking Results?

What are Good Tracking Results?

Google analytics and call tracking resultsWe are often asked questions about what constitutes a good tracking result. Contractors want to know how many people should be coming to their website every month, or how many people should be calling or clicking through to their website from an email or a postcard.… Read On!

HVAC Marketing’s Low Hanging Fruit

Existing Customers are the LHF!

hvac marketing low hanging fruit

Existing customers are the low hanging fruit, folks.  They’re the easiest people to market to, they’re the cheapest people to market to and you’ll receive the best return from marketing to them.

Roughly 80% of your business will come from existing customers.  You’ll spend the majority of your marketing dollars trying to capture that other 20%.… Read On!

Does your HVAC website need an SSL Certificate for security?

Does your HVAC website need an SSL Certificate for security?

SSL Certificate for your hvac website

Yes!

Think about walking up to your favorite coffee shop and seeing a large sign on the door that says, “MAY OR MAY NOT BE SAFE TO ENTER.” Would you chance walking through that door? Or just go to another coffee shop?Read On!

Press Release: EB&L Ed

PRESS RELEASE: EB&L Educates

EB&L Educates HVAC Contractors

EB&L Marketing, a full-service HVAC marketing firm, is pleased to announce the launch of their new training division, EB&L Educates.  “EB&L Ed” provides speakers, workshops and classes on HVAC contractor marketing.

“Residential contractors – with their limited time and marketing training – need help to effectively promote their companies. … Read On!

What’s Your Cost Per Lead

Cost Per Lead HVAC Marketing

Cost Per Lead

Have you figured out your cost per lead for 2017? While you are looking over your year-end numbers and closing your 2017 books it’s the perfect time to calculate your cost per lead. Cost per lead is important to know because it helps you figure out how to increase your sales.… Read On!

Branding

Branding your HVAC companyBranding

What is a brand anyway?
Your brand is your logo, but it’s so much more than your logo.
It’s the look, the feel, the colors, the fonts, the theme and the marketing message. All of this together makes up your brand. Your brand separates you from the pack. It’s what your customers recognize.… Read On!

Marketing Whack-A-Mole

Marketing Whack-A-Mole

Did you find yourself rushing to use up marketing co-op dollars this past December? (Be honest, there’s no judgment here!) Did you spend those dollars on things like hats and T-shirts for your staff instead of spending them on marketing initiatives that would have brought you leads in the new year?… Read On!

HVAC Marketing 101: Use Your Head, Not Your Knee

Avoid reactive marketing.

HVAC Marketing 101:Use Your Head, Not Your Knee

HVAC marketing works best when it’s proactive, strategic and repetitive.

Are you a “reactive marketer?” Let me ask you a few questions to find out…

  • Are you operating without an annual marketing plan?
  • Ever place an ad in the local paper because your competitor did?

Read On!