Don’t Heckle Nice Ladies
Many years ago, when I was new to public speaking and teaching, I was asked to give a marketing talk at a local ACCA chapter meeting. Back then, not everyone had come around to the idea that they needed a company website. I was still trying to convince dealers how important it was that they could be found online. Online reviews were a new thing too, and I explained that they needed to pay attention to their online reputation, since customers surely would. As I made my presentation, I was heckled several times by an older HVAC dealer in the back of the room. … Read On!