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HVAC Dealers Can’t Afford To Be Anti-Social

HVAC Dealers Can’t Afford To Be Anti-Social

Social media is now a must-have in HVAC marketing

Maybe you’ve been dragging your feet.  Maybe you think you don’t have the time. But here’s the thing, HVAC brothers and sisters, you have to be on social media.  I know, I know.  You’ve been in business a thousand years.  You have a stellar company.  Your customers LOVE you.  You’ve never needed social media before.

But it’s time to rethink all that.  Because social media is a powerful – and necessary – tool in HVAC marketing.  There are currently 2.3 billion Facebook users, and some of them are local, potential customers of yours.… Read On!

Resolution Execution

Resolution Execution

Resolve to make a marketing plan for your HVAC company.

It’s mid-January.  Raise your hand if you’ve already skipped a day at the gym.  Or ate the chocolate.  Or forgot to call your Mom.  And you didn’t really want to give up that nightly glass of wine anyway, did you?

Resolutions are a good way to bid farewell to the holiday calories and overspending and kick start the new year.  But this year, why not make a resolution that you can keep?  What if you decide that this is the year to grow your HVAC business?  What if you resolve to create a marketing plan for your company?… Read On!

Keep ’em happy

HVAC Happy Calls

It’s Friday morning.  You grab your second cup of coffee of the day and sit down to make a “happy call” to Mrs. Jones, the elderly customer you just installed a new ductless system for.  “How’s it going with the new system?” you ask her.

“Well, actually it’s not working right.”  She tells you.  You’re surprised to hear this, so you ask her a few questions and it turns out she’s just a bit confused by the remote.  But she didn’t want to call.  She didn’t want to be a bother.  And she admits she’s a little embarrassed that she can’t see the buttons well and figure out all this newfangled technology. … Read On!

Don’t Sell Ductless

Don’t Sell Ductless!

 

I know dozens of contractors making millions of dollars selling ductless mini-split installations.

But that doesn’t mean you have to. Maybe you have enough money already. Maybe you don’t want to grow. I know plenty of guys like that too, which is perfectly fine. (And it’s better for us guys who do want to sell more ductless.)

 

A Profitable Mini-Split Installation Business Needs a System.

Ductless mini-split installation becomes very profitable when you have a system. When you systematize your ductless business from front to back, sales, marketing and installation. But we all know systemization takes time and effort, so you might as well put it off for another season.… Read On!

New Book on HVAC Marketing!

New Guide to HVAC Marketing Now Available

From author Elaina Burdick Wellstead

What if you could learn to stop marketing your HVAC business in a reactive way (meaning: with knee jerk decisions)?  And what if you could discover how to effectively promote your company in 7 simple, easy-to-follow steps?

If you’re an HVAC dealer who is tired of spending marketing dollars in all the wrong places, with poor ROI and few leads, then you’ll want to grab a cuppa joe and my new book:

Marketing Schmarketing: How to Market Your HVAC Business

Most contractors can fix a furnace with their hands tied behind their backs, but let’s face it – many of you struggle with how to properly market your companies. … Read On!

Have a FER-tastic Fall!

Have a FER-tastic Fall!

After the July fireworks, HVAC contractors went back to work with a new standard in place.  The Department of Energy’s FER (Fan Energy Rating) standard went into effect on July 3rd.

So how will you market these higher priced products to homeowners who are already gripping about system costs?

You get out ahead of it!

How do you do that?  You educate.

Education is how you differentiate yourself from the pack.

And the FER standard gives you a golden opportunity to enlighten your customers on what this new Federal law means to them in terms of efficiency. … Read On!

Load Calculations Matter

Load Calculations Matter

Guest Blogger: Chris Morin, Owner & Founder, HVAC Pro Blog

‘Hi, my name is______, and I don’t do Load Calculations.’

Just for the record, I have completed more than my fair share of Manual J Load calculations.  Don’t get me wrong; I have tried all of the short cuts in my 20+ years in the industry!  What I have found is that not a single short cut helps you, and will come back to haunt you, to include this one!  Never mind the fact that Manuals J, S, and D are Residential Code Requirements across the U.S. as part of the International Residential Code (IRC), International Energy Conservation Code (IECC), and International Mechanical Code(s) (IMC).… Read On!

Tricking the System Never Works

Tricking the System Never Works

Guest Blogger: Erika Feinberg, President, RevuKangaroo & Leadership Jams

Did you know there are call centers in India that specialize in writing and posting 5-Star reviews for companies right here in our community?  Could you imagine hundreds of total strangers in a different country clicking away leaving you stellar reviews?  Your third party reputation management company might be using these tactics without you even knowing it.  (No service provider is going to want to confess to it!)

Public review platforms like Yelp, Google and Facebook are catching on to the third-party reputation management specialists’ shady tactics and stripping ALL the accumulated reviews from those companies because they’re going about it the wrong way.… Read On!

Don’t Heckle Nice Ladies

Don’t Heckle Nice Ladies

Many years ago, when I was new to public speaking and teaching, I was asked to give a marketing talk at a local ACCA chapter meeting.  Back then, not everyone had come around to the idea that they needed a company website.  I was still trying to convince dealers how important it was that they could be found online.  Online reviews were a new thing too, and I explained that they needed to pay attention to their online reputation, since customers surely would.  As I made my presentation, I was heckled several times by an older HVAC dealer in the back of the room. … Read On!

People Don’t Read Positive Reviews

People Don’t Read Positive Reviews

Written by: Jeannie Steinbuch, Digital Sorceress

Eek!  An irrational customer just left you a 1-star review.  Hey, it happens to the best of us.  But now you have to get 100s of 5-star reviews to even it out, right?  Yes and No.  Bad reviews can work to your benefit, and even turn into sales, if you handle them well.

Think about how you behave and shop online.  It’s probably similar to how your future customer will act. Imagine you are looking for a house cleaning service for your home.  You google what companies are available in your local area and find three companies near your neighborhood.… Read On!