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Posts published in “SEO”

HVAC vs. The Internet

The internet is really good at making you a liar

Ah, the internet.  What a wonderous tool to help you grow your HVAC company.  What a confusing, royal pain in the rear it is. Just when you think you have a handle on how it works, it changes.  Just when you think your website is perfect, it needs an update.  Or something is no longer compatible.  Or JavaScript rolls out an update and suddenly things look wonky on your site.

Trying to predict the frequent shifts in what Google considers “best practices” is like trying to predict the stock market.  Grasping all the different platforms, functions, strategies and rankings is like hanging on to a wiggly 2-year old. … Read On!

HVAC Blogging Basics

HVAC Blogging Basics

Should you add a blog to your HVAC website?  Of course you should!  The benefits of a blog are bountiful.  From improving your website’s organic reach, to positioning you as an expert, a blog is an HVAC dealer’s new BFF.

So what is a blog exactly? 

It’s a website that focuses on written content, or articles. A blog falls under the category of “inbound marketing,” which is a fancy way to say marketing that uses content, or articles, to draw customers in.

 

Think of it this way: direct mail is an outward push.  You’re sending out mail that essentially pushes your products and services on homeowners. … Read On!

SEO for HVAC

SEO for HVAC

It doesn’t work and also it does work.

People will tell you that SEO is the greatest thing since sliced cinnamon raisin bread. People will also tell you SEO doesn’t work.  It’s a waste of time and money.  They are both right.  It does and doesn’t work and it’s constantly changing.

Ten years ago, when SEO “worked” you could throw money at a website until it showed up first in search results.  Everyone clicked on your site and you made oodles of money.  That doesn’t work anymore.

In the meantime, as we were all getting on the SEO bandwagon, web design evolved. … Read On!