HVAC Blogging Basics
Should you add a blog to your HVAC website? Of course you should! The benefits of a blog are bountiful. From improving your website’s organic reach, to positioning you as an expert, a blog is an HVAC dealer’s new BFF.
So what is a blog exactly?
It’s a website that focuses on written content, or articles. A blog falls under the category of “inbound marketing,” which is a fancy way to say marketing that uses content, or articles, to draw customers in.
Think of it this way: direct mail is an outward push. You’re sending out mail that essentially pushes your products and services on homeowners. … Read On!