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Posts published in “blogging”

Coronavirus: How Your HVAC Company Responds Matters

Coronavirus: How Your HVAC Company Responds Matters

Coronavirus and HVAC  

How Your Company Responds Matters

Interesting times, aren’t they?  Coronavirus is here and we’re all being asked to practice “social distancing,” and work from home. Easy to do when you’re an accountant, but we all know HVAC is a little harder to do from your couch. We’re watching our schools and local restaurants close down, public gatherings banned, and big HVAC industry events canceled, one after another. We’re also seeing a lot of chatter on social media about what it all means for your family’s health, and the health your HVAC businesses. Techs are getting sick. Staff need to stay home with their kids.… Read On!

Have a FER-tastic Fall!

Have a FER-tastic Fall!

Have a FER-tastic Fall!

After the July fireworks, HVAC contractors went back to work with a new standard in place.  The Department of Energy’s FER (Fan Energy Rating) standard went into effect on July 3rd.

So how will you market these higher priced products to homeowners who are already gripping about system costs?

You get out ahead of it!

How do you do that?  You educate.

Education is how you differentiate yourself from the pack.

And the FER standard gives you a golden opportunity to enlighten your customers on what this new Federal law means to them in terms of efficiency. … Read On!

HVAC Blogging Basics

HVAC Blogging Basics

HVAC Blogging Basics

Should you add a blog to your HVAC website?  Of course you should!  The benefits of a blog are bountiful.  From improving your website’s organic reach, to positioning you as an expert, a blog is an HVAC dealer’s new BFF.

So what is a blog exactly? 

It’s a website that focuses on written content, or articles. A blog falls under the category of “inbound marketing,” which is a fancy way to say marketing that uses content, or articles, to draw customers in.

 

Think of it this way: direct mail is an outward push.  You’re sending out mail that essentially pushes your products and services on homeowners. … Read On!