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Posts published in “Branding”

HVAC Dealers Can’t Afford To Be Anti-Socialantisocial man

HVAC Dealers Can’t Afford To Be Anti-Social

HVAC Dealers Can’t Afford To Be Anti-Social

Social media is now a must-have in HVAC marketing

Maybe you’ve been dragging your feet.  Maybe you think you don’t have the time. But here’s the thing, HVAC brothers and sisters, you have to be on social media.  I know, I know.  You’ve been in business a thousand years.  You have a stellar company.  Your customers LOVE you.  You’ve never needed social media before.

But it’s time to rethink all that.  Because social media is a powerful – and necessary – tool in HVAC marketing.  There are currently 2.3 billion Facebook users, and some of them are local, potential customers of yours.… Read On!

HVAC at the Home Show

HVAC at the Home Show

HVAC at the Home Show

Home shows are everywhere this time of year. 

Home shows can increase brand awareness and be a source of solid leads for your HVAC company.  They can also be a major time burner and expensive.  So make sure you are getting your money’s worth.  The idea is to look sharp and professional.  Friendly and approachable.  Interesting and enticing.  A tall order, to be sure.  Here are a few tips:

Advertise in advance.

Let your customers know that you’ll be exhibiting and offer a gift, discounted HVAC service or special drawing for those who stop by to see you. … Read On!

Wrap it up!

Wrap it up!

Wrap it up! 

Do your company vans stop traffic?  Do your box trucks turn heads?  Do customers tell you that they called you because they saw your truck while they were sitting in traffic?  If not, you have a golden opportunity right in front of you.

Your vans, box trucks and company vehicles are a source of profit for you.  You’ve invested loads of dough in shelving and racking kits and maybe even installed GPS tracking.   So why would you drive around in white vans, with a bit of lettering and your logo on the door?

Your vehicles are one of the first impressions consumers will have of your company.… Read On!

HVAC and HairsprayBe Different

HVAC and Hairspray

HVAC and Hairspray

I thought about you, my beloved HVAC Contractors, while buying hair spray this weekend. No, seriously. Hear me out. Here’s the story:

We were in a hurry to get to an event, so my partner and I ripped our list in half at the grocery store entrance and headed off in different directions. I had written down “hairspray” on what ended up being on Marc’s half of the list. Since Marc has little experience with women’s haircare products, and little hair himself, he was a bit lost. As I zipped past him in the pasta aisle he asked, “What brand of hairspray did you want?”

Geez, I thought, I can’t remember what brand it is.… Read On!

Branding

Branding

Branding

What is a brand anyway?
Your brand is your logo, but it’s so much more than your logo.
It’s the look, the feel, the colors, the fonts, the theme and the marketing message. All of this together makes up your brand. Your brand separates you from the pack. It’s what your customers recognize. It’s how they learn to trust you and ultimately why they’ll spend money with you. You should develop a solid brand for your company before you do anything else! It’s the most important, foundational element of your company marketing.

But here’s what you shouldn’t do: don’t use the same tired, old HVAC themes.… Read On!