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Posts published in “Lead Generation”

Is Direct Mail Still A Thing?

Direct Mail: Reports of its Death Were Greatly Exaggerated

Contrary to recent buzz, direct mail is still an excellent option for promoting your services to existing and prospective customers.  Done well, direct mail can be very effective, especially when paired with your other marketing initiatives.  Think about it: in this day and age, we are all bombarded by many different forms of digital advertising, all day long.  Nationwide, heck, worldwide, company advertising budgets have shifted away from the traditional forms of marketing (direct mail, newspaper, TV, radio, etc.) to internet marketing. It’s literally everywhere! This gives good old direct mail a bit of an unexpected advantage, in that it stands out from all that digital clutter. … Read On!

HVAC Marketing Ethics and COVID-19

HVAC Marketing Ethics and COVID-19

Don’t Sell.  Educate.

“Should I advertise my company during the pandemic?”

“This is a health crisis, not a marketing opportunity.”

“Is it ethical to promote IAQ equipment to homeowners during the coronavirus crisis?”

“Using homeowner’s fears to sell them isn’t right!”

These are just some of the questions and comments we are seeing HVAC contractors posting on social media.  All are valid points and concerns.

On the one hand we see some contractors taking the stance that promoting IAQ right now is unethical.  Some are even blasting their competition for taking advantage of customers by “preying on their fears” or “selling them false hope” in the form of IAQ equipment that hasn’t been tested against COVID-19 yet.… Read On!

Don’t Sell Ductless

Don’t Sell Ductless!

 

I know dozens of contractors making millions of dollars selling ductless mini-split installations.

But that doesn’t mean you have to. Maybe you have enough money already. Maybe you don’t want to grow. I know plenty of guys like that too, which is perfectly fine. (And it’s better for us guys who do want to sell more ductless.)

 

A Profitable Mini-Split Installation Business Needs a System.

Ductless mini-split installation becomes very profitable when you have a system. When you systematize your ductless business from front to back, sales, marketing and installation. But we all know systemization takes time and effort, so you might as well put it off for another season.… Read On!

HVAC at the Home Show

HVAC at the Home Show

Home shows are everywhere this time of year. 

Home shows can increase brand awareness and be a source of solid leads for your HVAC company.  They can also be a major time burner and expensive.  So make sure you are getting your money’s worth.  The idea is to look sharp and professional.  Friendly and approachable.  Interesting and enticing.  A tall order, to be sure.  Here are a few tips:

Advertise in advance.

Let your customers know that you’ll be exhibiting and offer a gift, discounted HVAC service or special drawing for those who stop by to see you. … Read On!