Direct Mail: Reports of its Death Were Greatly Exaggerated
Contrary to recent buzz, direct mail is still an excellent option for promoting your services to existing and prospective customers. Done well, direct mail can be very effective, especially when paired with your other marketing initiatives. Think about it: in this day and age, we are all bombarded by many different forms of digital advertising, all day long. Nationwide, heck, worldwide, company advertising budgets have shifted away from the traditional forms of marketing (direct mail, newspaper, TV, radio, etc.) to internet marketing. It’s literally everywhere! This gives good old direct mail a bit of an unexpected advantage, in that it stands out from all that digital clutter. … Read On!