Have a FER-tastic Fall!
After the July fireworks, HVAC contractors went back to work with a new standard in place. The Department of Energy’s FER (Fan Energy Rating) standard went into effect on July 3rd.
So how will you market these higher priced products to homeowners who are already gripping about system costs?
You get out ahead of it!
How do you do that? You educate.
Education is how you differentiate yourself from the pack.
And the FER standard gives you a golden opportunity to enlighten your customers on what this new Federal law means to them in terms of efficiency. … Read On!