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HVAC Marketing Ethics and COVID-19

HVAC Marketing Ethics and COVID-19

Don’t Sell.  Educate.

“Should I advertise my company during the pandemic?”

“This is a health crisis, not a marketing opportunity.”

“Is it ethical to promote IAQ equipment to homeowners during the coronavirus crisis?”

“Using homeowner’s fears to sell them isn’t right!”

These are just some of the questions and comments we are seeing HVAC contractors posting on social media.  All are valid points and concerns.

On the one hand we see some contractors taking the stance that promoting IAQ right now is unethical.  Some are even blasting their competition for taking advantage of customers by “preying on their fears” or “selling them false hope” in the form of IAQ equipment that hasn’t been tested against COVID-19 yet.… Read On!

Coronavirus: How Your HVAC Company Responds Matters

Coronavirus and HVAC  

How Your Company Responds Matters

Interesting times, aren’t they?  Coronavirus is here and we’re all being asked to practice “social distancing,” and work from home. Easy to do when you’re an accountant, but we all know HVAC is a little harder to do from your couch. We’re watching our schools and local restaurants close down, public gatherings banned, and big HVAC industry events canceled, one after another. We’re also seeing a lot of chatter on social media about what it all means for your family’s health, and the health your HVAC businesses. Techs are getting sick. Staff need to stay home with their kids.… Read On!

HVAC Dealers Can’t Afford To Be Anti-Social

HVAC Dealers Can’t Afford To Be Anti-Social

Social media is now a must-have in HVAC marketing

Maybe you’ve been dragging your feet.  Maybe you think you don’t have the time. But here’s the thing, HVAC brothers and sisters, you have to be on social media.  I know, I know.  You’ve been in business a thousand years.  You have a stellar company.  Your customers LOVE you.  You’ve never needed social media before.

But it’s time to rethink all that.  Because social media is a powerful – and necessary – tool in HVAC marketing.  There are currently 2.3 billion Facebook users, and some of them are local, potential customers of yours.… Read On!

Have a FER-tastic Fall!

Have a FER-tastic Fall!

After the July fireworks, HVAC contractors went back to work with a new standard in place.  The Department of Energy’s FER (Fan Energy Rating) standard went into effect on July 3rd.

So how will you market these higher priced products to homeowners who are already gripping about system costs?

You get out ahead of it!

How do you do that?  You educate.

Education is how you differentiate yourself from the pack.

And the FER standard gives you a golden opportunity to enlighten your customers on what this new Federal law means to them in terms of efficiency. … Read On!

Win a Free HVAC Marketing Consultation and Marketing Plan!

Win a Free HVAC Marketing Consultation and Marketing Plan!

It’s the perfect time of year to get your HVAC company’s marketing plan together–and EB&L wants to help! Enter our drawing for a Free Marketing Consultation and Marketing Plan.  (A $700 value!)

All you have to do is “Like” our Facebook business page to be entered. That’s it!!  Super easy, right?

Click here and Like EB&L: https://www.facebook.com/eblmarketing/

When you Like our page, you are automatically entered into the drawing for a Free Marketing Consultation. The drawing will be held at the end of June, so make sure you don’t miss out on this opportunity.… Read On!

WTF are #Hashtags?

WTF are #Hashtags?

At some point you’ve probably asked yourself, what the heck are hashtags? Or maybe, why would I need to use them as an HVAC company?

Well here’s a few reasons:

Hashtags are used like a search engine or a catalog on social media platforms, so they are helpful when users are looking for posts about the same thing. For example, if I wanted to see posts about #HVACLife, I can search specifically for that hashtag and I will find thousands of images that relate to that hashtag.

People typically perform searches using hashtags in Facebook, Twitter and Instagram.… Read On!

Organic Social Media Reach is Dead but Still Here

Organic Social Media Reach is Dead but Still Here

Like zombies, mullets and clove cigarettes organic reach is dead, but still here.  Actually, it’s most like zombies because if you don’t pay attention to it you might get bit.

We all read the HVAC marketing articles and listen to the industry experts.  The message is “you MUST be on social media.”  Get on facebook! Tweet the things! Post the stuff!  But why spend the time? Someone a little less practical will tell you that your social media efforts will create organic reach and create leads.  But here’s the truth:  It won’t. … Read On!