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Posts published in “Website”

Are You Asking Your Old Dog Of A Website To Learn New Tricks?

Are You Asking Your Old Dog Of A Website To Learn New Tricks?

Wow, the web world changes fast.

A few years ago (or maybe more than a few?) you purchased a website for your HVAC business.  “My company is on the web” you thought, “My work is done!”

Um, well, not really.  Just like computers, cars, sneakers, and furnaces, websites need to be replaced every so often.  The technology that builds websites ages and becomes out of date.  This limits your ability to sell to, earn, and keep customers online.

So how do you know if your HVAC website is outdated?Read On!

HVAC vs. The Internet

The internet is really good at making you a liar

Ah, the internet.  What a wonderous tool to help you grow your HVAC company.  What a confusing, royal pain in the rear it is. Just when you think you have a handle on how it works, it changes.  Just when you think your website is perfect, it needs an update.  Or something is no longer compatible.  Or JavaScript rolls out an update and suddenly things look wonky on your site.

Trying to predict the frequent shifts in what Google considers “best practices” is like trying to predict the stock market.  Grasping all the different platforms, functions, strategies and rankings is like hanging on to a wiggly 2-year old. … Read On!

SEO for HVAC

SEO for HVAC

It doesn’t work and also it does work.

People will tell you that SEO is the greatest thing since sliced cinnamon raisin bread. People will also tell you SEO doesn’t work.  It’s a waste of time and money.  They are both right.  It does and doesn’t work and it’s constantly changing.

Ten years ago, when SEO “worked” you could throw money at a website until it showed up first in search results.  Everyone clicked on your site and you made oodles of money.  That doesn’t work anymore.

In the meantime, as we were all getting on the SEO bandwagon, web design evolved. … Read On!

Organic Social Media Reach is Dead but Still Here

Organic Social Media Reach is Dead but Still Here

Like zombies, mullets and clove cigarettes organic reach is dead, but still here.  Actually, it’s most like zombies because if you don’t pay attention to it you might get bit.

We all read the HVAC marketing articles and listen to the industry experts.  The message is “you MUST be on social media.”  Get on facebook! Tweet the things! Post the stuff!  But why spend the time? Someone a little less practical will tell you that your social media efforts will create organic reach and create leads.  But here’s the truth:  It won’t. … Read On!

Does your HVAC website need an SSL Certificate for security?

Does your HVAC website need an SSL Certificate for security?

Yes!

Think about walking up to your favorite coffee shop and seeing a large sign on the door that says, “MAY OR MAY NOT BE SAFE TO ENTER.” Would you chance walking through that door? Or just go to another coffee shop?

What is an SSL Certificate?

SSL stands for “Secure Sockets Layer.” It’s a small file that when placed on a website’s server, authenticates the identity of the website and encrypts information that users send to that server. Encryption scrambles the user’s information making it impossible to read without a proper decryption key.

Read On!