HVAC Marketing Ethics and COVID-19
Don’t Sell. Educate.
“Should I advertise my company during the pandemic?”
“This is a health crisis, not a marketing opportunity.”
“Is it ethical to promote IAQ equipment to homeowners during the coronavirus crisis?”
“Using homeowner’s fears to sell them isn’t right!”
These are just some of the questions and comments we are seeing HVAC contractors posting on social media. All are valid points and concerns.
On the one hand we see some contractors taking the stance that promoting IAQ right now is unethical. Some are even blasting their competition for taking advantage of customers by “preying on their fears” or “selling them false hope” in the form of IAQ equipment that hasn’t been tested against COVID-19 yet.… Read On!