IAQ; How do you sell something when customers don’t know they need it?
Guest Blogger: Aaron Engel
IAQ – Your customers need it even though they may not know it. They certainly don’t know you have a solution for a problem they didn’t know they have.
Indoor Air Quality (IAQ) oftentimes is subjective, hard to quantify and easy to ignore. Much like those who live next to Niagara Falls. After a while they become accustomed to, and no longer feel and hear, the rumble and sound of the rushing water from the falls. Oddly enough, for some who leave this environment, they feel the silence is disconcerting.… Read On!