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Posts published in “Indoor Air Quality”

HVAC Marketing Ethics and COVID-19

HVAC Marketing Ethics and COVID-19

HVAC Marketing Ethics and COVID-19

Don’t Sell.  Educate.

“Should I advertise my company during the pandemic?”

“This is a health crisis, not a marketing opportunity.”

“Is it ethical to promote IAQ equipment to homeowners during the coronavirus crisis?”

“Using homeowner’s fears to sell them isn’t right!”

These are just some of the questions and comments we are seeing HVAC contractors posting on social media.  All are valid points and concerns.

On the one hand we see some contractors taking the stance that promoting IAQ right now is unethical.  Some are even blasting their competition for taking advantage of customers by “preying on their fears” or “selling them false hope” in the form of IAQ equipment that hasn’t been tested against COVID-19 yet.… Read On!

Coronavirus: How Your HVAC Company Responds Matters

Coronavirus: How Your HVAC Company Responds Matters

Coronavirus and HVAC  

How Your Company Responds Matters

Interesting times, aren’t they?  Coronavirus is here and we’re all being asked to practice “social distancing,” and work from home. Easy to do when you’re an accountant, but we all know HVAC is a little harder to do from your couch. We’re watching our schools and local restaurants close down, public gatherings banned, and big HVAC industry events canceled, one after another. We’re also seeing a lot of chatter on social media about what it all means for your family’s health, and the health your HVAC businesses. Techs are getting sick. Staff need to stay home with their kids.… Read On!

IAQ; How do you sell something when customers don’t know they need it?

IAQ; How do you sell something when customers don’t know they need it?

IAQ; How do you sell something when customers don’t know they need it?

Guest Blogger: Aaron Engel

IAQ – Your customers need it even though they may not know it. They certainly don’t know you have a solution for a problem they didn’t know they have.

Indoor Air Quality (IAQ) oftentimes is subjective, hard to quantify and easy to ignore. Much like those who live next to Niagara Falls. After a while they become accustomed to, and no longer feel and hear, the rumble and sound of the rushing water from the falls. Oddly enough, for some who leave this environment, they feel the silence is disconcerting.… Read On!