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Make a List. Check it Twice.

Your end of year marketing checklist.

It’s December and you’re busy with your end of year planning, holiday staff parties and buttoning up your books. Figuring out who’s been naughty. Who’s been nice. But while you’re scurrying around like the Grinch on Christmas morning, make sure you set aside a few hours to review your marketing for the past year.

Pull out your 2018 marketing plan.

A solid marketing plan will include your business goals, the items and actions needed to achieve your goals, a calendar and a budget. Review your 2018 plan.

Did you cross off all the marketing initiatives on your list?… Read On!

Elaina (Burdick) Wellstead is the President of EB&L Marketing, a full service HVAC marketing firm. Elaina grew up around HVAC and recognized that residential contractors – with their limited time and marketing training – needed help promoting their companies. This led her to open a marketing company that is 100 percent focused on HVAC. For more than 25 years, she has worked with manufacturers, distributors and local contractors to effectively market their businesses and grow their bottom line, by building their brand and avoiding common marketing missteps. EB&L provides marketing solutions for 1 man startups as well as large, multi-vehicle dealerships. But by far, educating contractors on appropriate ways to promote their companies is the part of her job she enjoys the most. You can contact her directly at elaina@ebandlmarketing.com.