Did you find yourself rushing to use up marketing co-op dollars this past December? (Be honest, there’s no judgment here!) Did you spend those dollars on things like hats and T-shirts for your staff instead of spending them on marketing initiatives that would have brought you leads in the new year? Or worse, did you lose those dollars because you got busy and didn’t have time to get ‘er done?
We see a lot of “reactive marketing” in this industry. Meaning, we see contractors jumping at marketing “opportunities” that present themselves, or special deals that the radio rep stops by to sell them.… Read On!