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Posts tagged as “seven steps of marketing”

Marketing Whack-A-Mole

Marketing Whack-A-Mole

Did you find yourself rushing to use up marketing co-op dollars this past December? (Be honest, there’s no judgment here!) Did you spend those dollars on things like hats and T-shirts for your staff instead of spending them on marketing initiatives that would have brought you leads in the new year? Or worse, did you lose those dollars because you got busy and didn’t have time to get ‘er done?

We see a lot of “reactive marketing” in this industry. Meaning, we see contractors jumping at marketing “opportunities” that present themselves, or special deals that the radio rep stops by to sell them.… Read On!

HVAC Marketing 101: Use Your Head, Not Your Knee

HVAC Marketing 101:Use Your Head, Not Your Knee

HVAC marketing works best when it’s proactive, strategic and repetitive.

Are you a “reactive marketer?” Let me ask you a few questions to find out…

  • Are you operating without an annual marketing plan?
  • Ever place an ad in the local paper because your competitor did?
  • Purchased a radio advertising campaign or a billboard because the rep had a super great deal that she could only offer you today?
  • Have you ever rushed to use up co-op funds before year end?

If you answered yes to any of these questions, then you, my friend, are doing reactive, knee-jerk marketing.… Read On!