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HVAC Marketing’s Low Hanging Fruit

Existing Customers are the LHF!

Existing customers are the low hanging fruit, folks. They’re the easiest people to market to, they’re the cheapest people to market to and you’ll receive the best return from marketing to them.

Roughly 80% of your business will come from existing customers. You’ll spend the majority of your marketing dollars trying to capture that other 20%.

So why do we overlook existing customers? Often, one of our HVAC marketing specialists will sit down to do a marketing consultation with a 2nd or 3^rd generation contractor and learn that they have 20,000 or 30,000 customers in their database – and they’ve never reached out to these customers.… Read On!

Elaina (Burdick) Wellstead is the President of EB&L Marketing, a full service HVAC marketing firm. Elaina grew up around HVAC and recognized that residential contractors – with their limited time and marketing training – needed help promoting their companies. This led her to open a marketing company that is 100 percent focused on HVAC. For more than 25 years, she has worked with manufacturers, distributors and local contractors to effectively market their businesses and grow their bottom line, by building their brand and avoiding common marketing missteps. EB&L provides marketing solutions for 1 man startups as well as large, multi-vehicle dealerships. But by far, educating contractors on appropriate ways to promote their companies is the part of her job she enjoys the most. You can contact her directly at elaina@ebandlmarketing.com.