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Load Calculations Matter

Guest Blogger: Chris Morin, Owner & Founder, HVAC Pro Blog

‘Hi, my name is______, and I don’t do Load Calculations.’

Just for the record, I have completed more than my fair share of Manual J Load calculations. Don’t get me wrong; I have tried all of the short cuts in my 20+ years in the industry! What I have found is that not a single short cut helps you, and will come back to haunt you, to include this one! Never mind the fact that Manuals J, S, and D are Residential Code Requirements across the U.S. as part of the International Residential Code (IRC), International Energy Conservation Code (IECC), and International Mechanical Code(s) (IMC).… Read On!

What are Good Tracking Results?

Google analytics and call tracking results

What are Good Tracking Results?

We are often asked questions about what constitutes a good tracking result. Contractors want to know how many people should be coming to their website every month, or how many people should be calling or clicking through to their website from an email or a postcard. My answer is always the same: More than last time. (Or last month, or last year.)

Use services like Google Analytics and call tracking phone numbers to establish a baseline for all your marketing efforts –– and then continually work to improve those results. Yes, of course there are average industry results.… Read On!

Elaina (Burdick) Wellstead is the President of EB&L Marketing, a full service HVAC marketing firm. Elaina grew up around HVAC and recognized that residential contractors – with their limited time and marketing training – needed help promoting their companies. This led her to open a marketing company that is 100 percent focused on HVAC. For more than 25 years, she has worked with manufacturers, distributors and local contractors to effectively market their businesses and grow their bottom line, by building their brand and avoiding common marketing missteps. EB&L provides marketing solutions for 1 man startups as well as large, multi-vehicle dealerships. But by far, educating contractors on appropriate ways to promote their companies is the part of her job she enjoys the most. You can contact her directly at elaina@ebandlmarketing.com.