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HVAC Marketing 101: Use Your Head, Not Your Knee

HVAC Marketing 101: Use Your Head, Not Your Knee

By eblmarke_elainab

HVAC Marketing 101:Use Your Head, Not Your Knee

HVAC marketing works best when it’s proactive, strategic and repetitive.

Are you a “reactive marketer?” Let me ask you a few questions to find out…

Are you operating without an annual marketing plan?
Ever place an ad in the local paper because your competitor did?
Purchased a radio advertising campaign or a billboard because the rep had a super great deal that she could only offer you today?
Have you ever rushed to use up co-op funds before year end?

If you answered yes to any of these questions, then you, my friend, are doing reactive, knee-jerk marketing.… Read On!

Elaina Burdick is the President of EB&L Marketing, a full service HVAC marketing firm. Burdick grew up around HVAC and recognized that residential contractors – with their limited time and marketing training – needed help promoting their companies. This led her to open a marketing company that is 100 percent focused on HVAC. For more than 25 years, she has worked with manufacturers, distributors and local contractors to effectively market their businesses and grow their bottom line, by building their brand and avoiding common marketing missteps. EB&L provides marketing solutions for 1 man startups as well as large, multi-vehicle dealerships. But by far, educating contractors on appropriate ways to promote their companies is the part of her job she enjoys the most. You can contact her directly at elaina@ebandlmarketing.com.