HVAC Marketing 101:Use Your Head, Not Your Knee
HVAC marketing works best when it’s proactive, strategic and repetitive.
Are you a “reactive marketer?” Let me ask you a few questions to find out…
- Are you operating without an annual marketing plan?
- Ever place an ad in the local paper because your competitor did?
- Purchased a radio advertising campaign or a billboard because the rep had a super great deal that she could only offer you today?
- Have you ever rushed to use up co-op funds before year end?
If you answered yes to any of these questions, then you, my friend, are doing reactive, knee-jerk marketing.… Read On!