Use your Dang Co-op, Already!
It happens every year.
During the first week of December, frazzled HVAC contractors ring our office phones off the hook and tell us some version of this: “My distributor rep stopped by today and reminded me that I have umpteen thousand dollars in my co-op/accrual account and I have to use it up before year-end! I need to spend all my co-op money RIGHT NOW, or I’ll lose it!”
My staff jokingly refers to this as the December Dump. And we can all agree it’s a less than ideal situation.
Here’s why: You’re going to drop a boatload of money into your local marketplace (by sending out postcards, or emails or digital ads, etc.) right when homeowners’ mailboxes are stuffed to the gills with holiday flyers.… Read On!