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Posts published in “HVAC”

HVAC vs. The InternetThe internet is really good at making you a liar.

HVAC vs. The Internet

The internet is really good at making you a liar

Ah, the internet.  What a wonderous tool to help you grow your HVAC company.  What a confusing, royal pain in the rear it is. Just when you think you have a handle on how it works, it changes.  Just when you think your website is perfect, it needs an update.  Or something is no longer compatible.  Or JavaScript rolls out an update and suddenly things look wonky on your site.

Trying to predict the frequent shifts in what Google considers “best practices” is like trying to predict the stock market.  Grasping all the different platforms, functions, strategies and rankings is like hanging on to a wiggly 2-year old. … Read On!

Building an HVAC Maintenance Program: Win-Win-Win

Building an HVAC Maintenance Program: Win-Win-Win

Building an HVAC Maintenance Program: Win-Win-Win

Guest Blogger: Luke Weiden

Let’s set the record straight — Selling maintenance programs is not an overnight success.  It takes time, dedication and believing in the system!  We have been focused on it for 12 years and still aren’t done perfecting it.  We’ve tried just about everything throughout the years, and we have learned what works and what doesn’t work. No matter what anyone will tell you, it all comes down to the culture.  Everyone from the owner to the kid sweeping the shop needs to be informed about the program and how it works. … Read On!

HVAC Blogging Basics

HVAC Blogging Basics

HVAC Blogging Basics

Should you add a blog to your HVAC website?  Of course you should!  The benefits of a blog are bountiful.  From improving your website’s organic reach, to positioning you as an expert, a blog is an HVAC dealer’s new BFF.

So what is a blog exactly? 

It’s a website that focuses on written content, or articles. A blog falls under the category of “inbound marketing,” which is a fancy way to say marketing that uses content, or articles, to draw customers in.

 

Think of it this way: direct mail is an outward push.  You’re sending out mail that essentially pushes your products and services on homeowners. … Read On!

Win a Free HVAC Marketing Consultation and Marketing Plan!Facebook Contest Like EB&L Marketing page

Win a Free HVAC Marketing Consultation and Marketing Plan!

Win a Free HVAC Marketing Consultation and Marketing Plan!

It’s the perfect time of year to get your HVAC company’s marketing plan together–and EB&L wants to help! Enter our drawing for a Free Marketing Consultation and Marketing Plan.  (A $700 value!)

All you have to do is “Like” our Facebook business page to be entered. That’s it!!  Super easy, right?

Click here and Like EB&L: https://www.facebook.com/eblmarketing/

When you Like our page, you are automatically entered into the drawing for a Free Marketing Consultation. The drawing will be held at the end of June, so make sure you don’t miss out on this opportunity.… Read On!

After Hours at EB&L

After Hours at EB&L

After Hours at EB&L

We love to get out of the office and see our clients face to face at industry events and distributor meetings.  It’s always so nice to put a name with a face.  We thought that you might like to meet us too. Get to know our stories.  So we’ll be highlighting an EB&L staff member from time to time on our blog.

 

Introducing Jeannie Steinbuch, Our Digital Sorceress

 

 

 

What would our clients be surprised to know about you?

I’m a 1st degree black belt in Karate.   And I’m the only person on earth who doesn’t watch Game of Thrones.… Read On!

IAQ; How do you sell something when customers don’t know they need it?

IAQ; How do you sell something when customers don’t know they need it?

IAQ; How do you sell something when customers don’t know they need it?

Guest Blogger: Aaron Engel

IAQ – Your customers need it even though they may not know it. They certainly don’t know you have a solution for a problem they didn’t know they have.

Indoor Air Quality (IAQ) oftentimes is subjective, hard to quantify and easy to ignore. Much like those who live next to Niagara Falls. After a while they become accustomed to, and no longer feel and hear, the rumble and sound of the rushing water from the falls. Oddly enough, for some who leave this environment, they feel the silence is disconcerting.… Read On!

WTF are #Hashtags?

WTF are #Hashtags?

WTF are #Hashtags?

At some point you’ve probably asked yourself, what the heck are hashtags? Or maybe, why would I need to use them as an HVAC company?

Well here’s a few reasons:

Hashtags are used like a search engine or a catalog on social media platforms, so they are helpful when users are looking for posts about the same thing. For example, if I wanted to see posts about #HVACLife, I can search specifically for that hashtag and I will find thousands of images that relate to that hashtag.

People typically perform searches using hashtags in Facebook, Twitter and Instagram.… Read On!

How to Make your HVAC Postcards More EffectiveDirect mail samples

How to Make your HVAC Postcards More Effective

How to Make your HVAC Postcards More Effective!

Don’t let anyone tell you differently: postcards are still an effective, economical and easy way to promote your HVAC business. You just have to make sure you’re doing it professionally, and with a sound strategy and goal.

Use postcards to market to existing customers AT LEAST twice a year. Existing customers provide the best return on investment and help build referral and repeat business. It’s important to capitalize on your existing customer database.

Use postcards to introduce your company to new prospects in season. That’s when the fish are biting.

Here are some tips to make your postcard advertising more effective:

• It’s all about the design!!… Read On!

Ride Along with Your Tech, Without Ever Leaving Your Shopsmart fleet truck

Ride Along with Your Tech, Without Ever Leaving Your Shop

Ride Along with Your Tech, without Ever Leaving Your Shop!

Guest Blogger: Andrew Chermark, President, Smart Fleet

Initially used for security purposes – to locate stolen vehicles or assets – GPS systems have evolved into an HVAC business owner’s must-have productivity tool. You’re busy. Your dispatcher is busy. Your techs are busy. We’re all looking for ways to be more efficient.

What if you could be notified when a vehicle of yours has been in idle for thirty minutes, if it’s driving when it’s not supposed to, or if it needs an oil change? Would that help you get the most out of your vehicles?… Read On!