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Track Your Marketing – HVAC Podcast

April 9, 2019

Got some windshield time this week? Then why not download this HVAC podcast to keep you company on the drive? In this episode of Torrice Talk Host Matt LaPan and Marketing Manager Jill Waters from SG Torrice chat with Elaina Burdick about the importance of effectively tracking your HVAC marketing efforts.

Listen Now: Tracking Your Marketing – HVAC Podcast

Published in HVAC Marketing, Marketing Plan and Tracking

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Elaina (Burdick) Wellstead is the President of EB&L Marketing, a full service HVAC marketing firm. Elaina grew up around HVAC and recognized that residential contractors – with their limited time and marketing training – needed help promoting their companies. This led her to open a marketing company that is 100 percent focused on HVAC. For more than 25 years, she has worked with manufacturers, distributors and local contractors to effectively market their businesses and grow their bottom line, by building their brand and avoiding common marketing missteps. EB&L provides marketing solutions for 1 man startups as well as large, multi-vehicle dealerships. But by far, educating contractors on appropriate ways to promote their companies is the part of her job she enjoys the most. You can contact her directly at elaina@ebandlmarketing.com.