{"id":892,"date":"2020-11-09T19:51:53","date_gmt":"2020-11-09T19:51:53","guid":{"rendered":"https:\/\/ebandlmarketing.com\/blog\/?p=892"},"modified":"2020-11-13T17:47:50","modified_gmt":"2020-11-13T17:47:50","slug":"are-you-asking-your-old-dog-of-a-website-to-learn-new-tricks","status":"publish","type":"post","link":"https:\/\/ebandlmarketing.com\/blog\/are-you-asking-your-old-dog-of-a-website-to-learn-new-tricks\/","title":{"rendered":"Are You Asking Your Old Dog Of A Website To Learn New Tricks?"},"content":{"rendered":"<h2><strong>Are You Asking Your Old Dog Of A Website To Learn New Tricks?<\/strong><\/h2>\n<p>Wow, the web world changes fast.<\/p>\n<p>A few years ago (or maybe more than a few?) you purchased a website for your HVAC business. \u00a0\u201cMy company is on the web\u201d you thought, \u201cMy work is done!\u201d<\/p>\n<p>Um, well, not really.\u00a0 Just like computers, cars, sneakers, and furnaces, websites need to be replaced every so often.\u00a0 The technology that builds websites ages and becomes out of date.\u00a0 This limits your ability to sell to, earn, and keep customers online.<\/p>\n<p><strong>So how do you know if your HVAC website is outdated?<\/strong><\/p>\n<p>Here\u2019s some clues that it may be time for a website upgrade.<\/p>\n<ul>\n<li>Your website is slow. Old programming on a website prevents the site from moving at a normal speed.<\/li>\n<li>It was built more than 5 years ago.\u00a0 Technology changes quickly.\u00a0\u00a0 An HVAC company having a 5-year-old website is like a homeowner using a 20-year-old furnace.<\/li>\n<li>Your website has a lot of white space on the left and right of the homepage.\u00a0 This means your website was built for old monitors that used to be square.\u00a0 You need a landscape design to fit modern screens.<\/li>\n<li>You have new branding.\u00a0 New branding always means a new website design if it is to be appropriately supported.<\/li>\n<li>You offer more or different services than you did when the site was built.<\/li>\n<li>It breaks a lot.\u00a0 Websites fail just like anything else, but if your site seems to have constant issues, it\u2019s likely time for an upgrade.\u00a0 (I bet you say this to your customers all the time when it comes to their HVAC systems!)<\/li>\n<li>You want your site to have modern services like chat, video, and online appointment booking, but your web company says it can&#8217;t support it.\u00a0 Old sites don&#8217;t get along well with new features<\/li>\n<li>It&#8217;s not secure. Hackers love finding older sites with outdated security protocols.\u00a0 It&#8217;s like leaving the door unlocked.<\/li>\n<li>It\u2019s ugly.\u00a0 Enough said.\u00a0 Years ago, graphic designers were limited to what they can do to make a site visually appealing.\u00a0 The web is a pretty place now.<\/li>\n<\/ul>\n<p>Generally speaking, it\u2019s best if you plan to replace your website&#8217;s design and programming every 4-5 years, depending on the needs of your local market.<\/p>\n<p><strong>Need a new HVAC website? EB&amp;L can help make it easy and affordable. <a href=\"https:\/\/ebandlmarketing.com\/website-promotion\">To learn more, visit here.<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-574\" src=\"https:\/\/ebandlmarketing.com\/blog\/wp-content\/uploads\/2018\/12\/IMG_1038-e1543952592654-225x300.jpg\" alt=\"\" width=\"107\" height=\"143\" srcset=\"https:\/\/ebandlmarketing.com\/blog\/wp-content\/uploads\/2018\/12\/IMG_1038-e1543952592654-225x300.jpg 225w, https:\/\/ebandlmarketing.com\/blog\/wp-content\/uploads\/2018\/12\/IMG_1038-e1543952592654-768x1024.jpg 768w, https:\/\/ebandlmarketing.com\/blog\/wp-content\/uploads\/2018\/12\/IMG_1038-e1543952592654.jpg 1932w\" sizes=\"(max-width: 107px) 100vw, 107px\" \/>\u00a0 Jeannie Steinbuch, Digital Sorceress<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are You Asking Your Old Dog Of A Website To Learn New Tricks? Wow, the web world changes fast. A few years ago (or maybe more than a few?) you purchased a website for your HVAC business. \u00a0\u201cMy company is on the web\u201d you thought, \u201cMy work is done!\u201d Um, well, not really.\u00a0 Just like computers, cars, sneakers, and furnaces, websites need to be replaced every so often.\u00a0 The technology that builds websites ages and becomes out of date.\u00a0 This limits your ability to sell to, earn, and keep customers online. So how do you know if your HVAC website is outdated? Here\u2019s some clues that it may be time for a website upgrade. Your website is slow. Old programming on a website prevents the site from moving at a normal speed. It was built more than 5 years ago.\u00a0 Technology changes quickly.\u00a0\u00a0 An HVAC company having a 5-year-old website is like a homeowner using a 20-year-old furnace. Your website has a lot of white space on the left and right of the homepage.\u00a0 This means your website was built for old monitors that used to be square.\u00a0 You need a landscape design to fit modern screens. You have new&#8230;<\/p>\n","protected":false},"author":2,"featured_media":901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,11,9],"tags":[],"_links":{"self":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/892"}],"collection":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=892"}],"version-history":[{"count":10,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/892\/revisions"}],"predecessor-version":[{"id":908,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/892\/revisions\/908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media\/901"}],"wp:attachment":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}