{"id":796,"date":"2020-01-20T01:16:44","date_gmt":"2020-01-20T01:16:44","guid":{"rendered":"https:\/\/ebandlmarketing.com\/blog\/?p=796"},"modified":"2020-03-03T14:47:25","modified_gmt":"2020-03-03T14:47:25","slug":"resolution-execution","status":"publish","type":"post","link":"https:\/\/ebandlmarketing.com\/blog\/resolution-execution\/","title":{"rendered":"Resolution Execution"},"content":{"rendered":"

Resolution Execution<\/strong><\/h4>\n

Resolve to make a marketing plan for your HVAC company.<\/strong><\/h4>\n

We’re well into the first quarter.\u00a0 Raise your hand if you\u2019ve already skipped a day at the gym.\u00a0 Or ate the chocolate. \u00a0Or forgot to call your Mom.\u00a0 And you didn\u2019t really<\/em> want to give up that nightly glass of wine anyway, did you?<\/p>\n

Resolutions are a good way to bid farewell to the holiday calories and overspending and kick start the new year.\u00a0 But this year, why not make a resolution that you can keep?\u00a0 What if you decide that this is the year to grow your HVAC business?\u00a0 What if you resolve to create a marketing plan for your company?<\/p>\n

It\u2019s not hard to do.<\/p>\n

Just write down your goals.\u00a0 \u00a0\u00a0<\/strong><\/h4>\n

What do you want to accomplish this year?\u00a0 Write down 4 to 5 goals.\u00a0 Make sure your goals are specific and measurable (example: \u201cI want more service agreements\u201d is a good goal, but \u201cI want 300 more service agreements by year end\u201d is an even better goal).<\/p>\n

List what you need to do to accomplish each goal.<\/strong><\/h4>\n

If your goal is to get 300 more service agreements, then you know you\u2019ve got to promote them on every phone call and every service call.\u00a0 You\u2019ll need to do some internal training.\u00a0 You\u2019ll need a nice brochure explaining the benefits and costs.\u00a0 You\u2019ll also need to promote them on your website.\u00a0 Turn these into action items.\u00a0 Do this for each of your goals.<\/p>\n

Make a schedule for each of your marketing tasks.<\/strong><\/h4>\n

This will help you know when you need to take action and when you\u2019ll be spending money throughout the year.\u00a0 Schedule marketing that reaches out to existing customers in shoulder seasons.\u00a0 Market to potential new customers in-season.<\/p>\n

Give yourself a budget.<\/strong><\/h4>\n

Allow 4 \u2013 6% of gross sales for moderate growth.\u00a0 8 \u2013 10% for more aggressive growth.<\/p>\n

Track your efforts.<\/strong><\/h4>\n

Make sure you use call tracking phone numbers on your promotions, track your email blasts, and look at your online reports to see how your marketing is doing. \u00a0This is the data you\u2019ll use to make better marketing decisions next year.<\/p>\n

Start now on the execution of your resolution.\u00a0 And make this the year you take your business to the next level!<\/p>\n

Need help?\u00a0 The friendly folks at EB&L Marketing are happy to answer your questions and help you with your plan.\u00a0 Just give them a call today at 315.685.9500<\/p>\n","protected":false},"excerpt":{"rendered":"

Resolution Execution Resolve to make a marketing plan for your HVAC company. We’re well into the first quarter.\u00a0 Raise your hand if you\u2019ve already skipped a day at the gym.\u00a0 Or ate the chocolate. \u00a0Or forgot to call your Mom.\u00a0 And you didn\u2019t really want to give up that nightly glass of wine anyway, did you? Resolutions are a good way to bid farewell to the holiday calories and overspending and kick start the new year.\u00a0 But this year, why not make a resolution that you can keep?\u00a0 What if you decide that this is the year to grow your HVAC business?\u00a0 What if you resolve to create a marketing plan for your company? It\u2019s not hard to do. Just write down your goals.\u00a0 \u00a0\u00a0 What do you want to accomplish this year?\u00a0 Write down 4 to 5 goals.\u00a0 Make sure your goals are specific and measurable (example: \u201cI want more service agreements\u201d is a good goal, but \u201cI want 300 more service agreements by year end\u201d is an even better goal). List what you need to do to accomplish each goal. If your goal is to get 300 more service agreements, then you know you\u2019ve got to promote them…<\/p>\n","protected":false},"author":2,"featured_media":798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,11,5,59],"tags":[],"_links":{"self":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/796"}],"collection":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=796"}],"version-history":[{"count":6,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/796\/revisions"}],"predecessor-version":[{"id":828,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/796\/revisions\/828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media\/798"}],"wp:attachment":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}