After the July fireworks, HVAC contractors went back to work with a new standard in place.\u00a0 The Department of Energy\u2019s FER (Fan Energy Rating) standard went into effect on July 3rd<\/sup>.<\/p>\n So how will you market these higher priced products to homeowners who are already gripping about system costs?<\/p>\n You get out ahead of it!<\/p>\n How do you do that?\u00a0 You educate.<\/p>\n And the FER standard gives you a golden opportunity to enlighten your customers on what this new Federal law means to them in terms of efficiency.\u00a0 And yes, efficiency costs money, but saves in end.<\/p>\n Consider printing up a small brochure or flyer outlining the purpose of FER, and the benefits to the homeowner, in terms of lower operating costs and enhanced comfort.\u00a0 Then bring it up at every sales call.\u00a0 Because I guarantee you, you\u2019ll be in the minority. \u00a0Homeowners won\u2019t know about the new standard, so take the time to explain how these new furnaces will provide more consistent temps and humidity control.\u00a0 And how higher efficiency means lower monthly utility bills.<\/p>\n If you\u2019re sending out a postcard reminder for a fall clean & check \u2013 and you darn well should be! \u2013 add a blurb about the new standard and ask customers to call for more information.\u00a0 You could also write a short blog article for your website and post information on your social media linking to it.<\/p>\n When you go out of your way to provide useful information, you\u2019re positioning yourself as an expert. Customers will view you as an authority and a valuable resource.\u00a0 And what could be better than that?<\/p>\n Use these facts in your FER marketing.<\/p>\n Need help putting a flyer or social media post together?\u00a0 Give the friendly folks at EB&L Marketing a holler at 315.685.9500.<\/p>\n","protected":false},"excerpt":{"rendered":" Have a FER-tastic Fall! After the July fireworks, HVAC contractors went back to work with a new standard in place.\u00a0 The Department of Energy\u2019s FER (Fan Energy Rating) standard went into effect on July 3rd. So how will you market these higher priced products to homeowners who are already gripping about system costs? You get out ahead of it! How do you do that?\u00a0 You educate. Education is how you differentiate yourself from the pack. And the FER standard gives you a golden opportunity to enlighten your customers on what this new Federal law means to them in terms of efficiency.\u00a0 And yes, efficiency costs money, but saves in end. Consider printing up a small brochure or flyer outlining the purpose of FER, and the benefits to the homeowner, in terms of lower operating costs and enhanced comfort.\u00a0 Then bring it up at every sales call.\u00a0 Because I guarantee you, you\u2019ll be in the minority. \u00a0Homeowners won\u2019t know about the new standard, so take the time to explain how these new furnaces will provide more consistent temps and humidity control.\u00a0 And how higher efficiency means lower monthly utility bills. If you\u2019re sending out a postcard reminder for a fall clean…<\/p>\n","protected":false},"author":2,"featured_media":739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[89,57,30,85,101,11,47],"tags":[],"_links":{"self":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/738"}],"collection":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=738"}],"version-history":[{"count":3,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/738\/revisions"}],"predecessor-version":[{"id":742,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/738\/revisions\/742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media\/739"}],"wp:attachment":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Education is how you differentiate yourself from the pack.<\/h2>\n
Fast FER facts<\/h2>\n
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