Eek!\u00a0 An irrational customer just left you a 1-star review.\u00a0 Hey, it happens to the best of us.\u00a0 But now you have to get 100s of 5-star reviews to even it out, right?\u00a0 Yes and No.\u00a0 Bad reviews can work to your benefit, and even turn into sales, if you handle them well.<\/p>\n
Think about how you behave and shop online.\u00a0 It\u2019s probably similar to how your future customer will act.\u00a0Imagine you are looking for a house cleaning service for your home.\u00a0 You google what companies are available in your local area and find three companies near your neighborhood.<\/p>\n
\u201cEastside Cleaners<\/strong>\u201d has eleven 5-star reviews<\/p>\n \u201cWestside Cleaning Company<\/strong>\u201d has 25 reviews with an overall 3-star rating<\/p>\n \u201cNorthside Home Cleaning<\/strong>\u201d has 50 reviews with an overall 4.6-star rating.\u00a0You will click on this company. \u00a0Because, well, most people would.<\/p>\n But Northside only has 4.6-stars, so you dig deeper.\u00a0 You don’t want to spend all day reading reviews, and what you really want to know is “what is wrong with Northside?”.\u00a0\u00a0 You click on the 1-star reviews to read them.\u00a0Why?\u00a0 Because you are a human and are forming a risk vs. reward projection in your mind.\u00a0 What risk are you taking using this company?\u00a0 What does this company do poorly?\u00a0 You want to know these things before you hire them.<\/p>\n It turns out Northside Home Cleaning tends to run late.\u00a0 The first 1-star review is an angry customer who stated that Northside\u2019s staff came two hours late.\u00a0 You also read that Northside\u2019s management responded to the angry customer and offered a free follow up cleaning.\u00a0 Northside didn’t get upset or defensive but instead made it right.\u00a0\u00a0You read a few 2-star reviews, and they end the same way.\u00a0\u00a0Northside is not perfect, but you can see that they always fix their mistakes.\u00a0 This is acceptable to you.\u00a0 You might even find yourself thinking, \u201chey, if they want to show up late and give me a free cleaning the next time, that\u2019s fine by me!\u201d.\u00a0 Northside gets the sale.<\/p>\n This concept works across the board. If you address your negative reviews with a positive solution while staying polished and professional, those reviews can earn future customers for your business.\u00a0\u00a0Remember, people don’t read positive reviews<\/strong>.<\/p>\n Jeannie Steinbuch<\/strong> People Don’t Read Positive Reviews Written by: Jeannie Steinbuch, Digital Sorceress Eek!\u00a0 An irrational customer just left you a 1-star review.\u00a0 Hey, it happens to the best of us.\u00a0 But now you have to get 100s of 5-star reviews to even it out, right?\u00a0 Yes and No.\u00a0 Bad reviews can work to your benefit, and even turn into sales, if you handle them well. Think about how you behave and shop online.\u00a0 It\u2019s probably similar to how your future customer will act.\u00a0Imagine you are looking for a house cleaning service for your home.\u00a0 You google what companies are available in your local area and find three companies near your neighborhood. \u201cEastside Cleaners\u201d has eleven 5-star reviews \u201cWestside Cleaning Company\u201d has 25 reviews with an overall 3-star rating \u201cNorthside Home Cleaning\u201d has 50 reviews with an overall 4.6-star rating.\u00a0You will click on this company. \u00a0Because, well, most people would. Risk Vs. Reward But Northside only has 4.6-stars, so you dig deeper.\u00a0 You don’t want to spend all day reading reviews, and what you really want to know is “what is wrong with Northside?”.\u00a0\u00a0 You click on the 1-star reviews to read them.\u00a0Why?\u00a0 Because you are a human and are forming a…<\/p>\n","protected":false},"author":2,"featured_media":709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,11,99],"tags":[],"_links":{"self":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/710"}],"collection":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=710"}],"version-history":[{"count":6,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/710\/revisions"}],"predecessor-version":[{"id":727,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/710\/revisions\/727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media\/709"}],"wp:attachment":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Risk Vs. Reward<\/h1>\n
Turn Negative to Positive<\/h1>\n
![\"\"](\"https:\/\/ebandlmarketing.com\/blog\/wp-content\/uploads\/2018\/06\/Jeannie-150x150.jpg\")
<\/p>\n
\nDigital Sorceress<\/p>\n","protected":false},"excerpt":{"rendered":"