{"id":607,"date":"2019-02-22T20:04:32","date_gmt":"2019-02-22T20:04:32","guid":{"rendered":"https:\/\/ebandlmarketing.com\/blog\/?p=607"},"modified":"2019-03-12T13:45:48","modified_gmt":"2019-03-12T13:45:48","slug":"hvac-blogging-basics","status":"publish","type":"post","link":"https:\/\/ebandlmarketing.com\/blog\/hvac-blogging-basics\/","title":{"rendered":"HVAC Blogging Basics"},"content":{"rendered":"<h2><strong>HVAC Blogging Basics<\/strong><\/h2>\n<p>Should you add a blog to your HVAC website?\u00a0 Of course you should!\u00a0 The benefits of a blog are bountiful.\u00a0 From improving your website\u2019s organic reach, to positioning you as an expert, a blog is an HVAC dealer\u2019s new BFF.<\/p>\n<p><strong>So what is a blog exactly?\u00a0<\/strong><\/p>\n<p>It\u2019s a website that focuses on written content, or articles. A blog falls under the category of \u201cinbound marketing,\u201d which is a fancy way to say marketing that uses content, or articles, to draw customers in.<\/p>\n<p>&nbsp;<\/p>\n<p>Think of it this way: direct mail is an outward <strong>push<\/strong>.\u00a0 You\u2019re sending out mail that essentially pushes your products and services on homeowners.\u00a0 Inbound marketing is a <strong>pull<\/strong>.\u00a0 You put good, educational information out there, customers interact with it, you earn their trust and pull them in. Inbound marketing is one of the best and most cost-effective forms of marketing to new customers since they begin to trust you as a resource before they even know you or contact you.<\/p>\n<p><strong>How can a blog help you?\u00a0 <\/strong><\/p>\n<p>Add a blog to your website and write about HVAC topics (e.g. indoor air quality, or proper humidity, or filter change benefits).\u00a0 Then, when a homeowner searches the web for information about their home or system (searches like: \u201cHow to deal with pet allergies,\u201d or \u201cMy house is too dry\u201d or \u201cHow to change a furnace filter\u201d) keywords from your blog article that match their query bring your blog up in the search results.\u00a0 The homeowner then clicks on your blog link and reads your article.\u00a0 Boom!\u00a0 You\u2019ve just positioned yourself as the expert, provided them with needed information and best of all, earned their trust.<\/p>\n<p>Blogs help your HVAC website ranking in numerous ways.\u00a0 Here are just a few.<\/p>\n<ul>\n<li>A blog adds pages to your website.<\/li>\n<li>It also keeps your website updated with fresh, relevant information.<\/li>\n<li>Blogging gives you the opportunity to include relevant keywords in a natural and organic way, instead of \u201cstuffing\u201d them on your homepage.<\/li>\n<li>A blog keeps people on your website longer. When visitors remain on your website for longer periods, search engines view your website as a good resource and this will help your rankings.<\/li>\n<\/ul>\n<p>You don\u2019t have to be a professional writer to get started.\u00a0 You just have to write about what you know and are passionate about.\u00a0 But there are a few rules to follow.<\/p>\n<p><strong>Remember, it\u2019s not about you.<\/strong>\u00a0 It\u2019s not about selling your services.\u00a0 Blog to educate.\u00a0 Blog to solve your audience\u2019s problems. Blog about things your audience cares about.\u00a0 (Hint: Think of the questions your customers regularly ask you and write about those topics.)<\/p>\n<p><strong>Don\u2019t plagiarize.<\/strong>\u00a0 Your content must be original.\u00a0 You can\u2019t just copy and paste from other sources.\u00a0 First, it\u2019s illegal and seriously bad form, and second, Google will penalize your website if it recognizes duplicate content.\u00a0 And that certainly defeats the point of the blog.<\/p>\n<p><strong>Keywords are key.<\/strong>\u00a0 A blog article is a perfect place to incorporate your keywords without having to stuff them on your other web pages.\u00a0 (Hint: Write an article about the benefits of ductless heating and post it to your blog before you run that fall ductless promotion.)<\/p>\n<p><strong>Blog consistently<\/strong>.\u00a0 Tough to do, I know.\u00a0 But do your best to post an article once a week.\u00a0 And keep to the schedule.\u00a0 The more you blog, the more traffic you\u2019ll get to your website. (Look! You\u2019re on my website reading my blog right now!) \u00a0\u00a0And those conversions are what you\u2019re after.<\/p>\n<p>And finally, write like you speak.\u00a0 Make your articles conversational and don\u2019t be afraid to let your personality shine through.\u00a0 (Unless you\u2019re a jerk.\u00a0 Then keep your personality to yourself and let someone else in your company write your blog.)\u00a0 Oh, and be sure you have someone proofread your articles before you post them.\u00a0 Spelling and grammar matter.\u00a0 Just like your Mom always said they would.<\/p>\n<p>Now get out there and blog!<\/p>\n<p>Need a little help getting started?\u00a0Want to add a blog to your website?\u00a0 We can help!\u00a0 Call EB&amp;L Marketing @315.685.9500<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HVAC Blogging Basics Should you add a blog to your HVAC website?\u00a0 Of course you should!\u00a0 The benefits of a blog are bountiful.\u00a0 From improving your website\u2019s organic reach, to positioning you as an expert, a blog is an HVAC dealer\u2019s new BFF. So what is a blog exactly?\u00a0 It\u2019s a website that focuses on written content, or articles. A blog falls under the category of \u201cinbound marketing,\u201d which is a fancy way to say marketing that uses content, or articles, to draw customers in. &nbsp; Think of it this way: direct mail is an outward push.\u00a0 You\u2019re sending out mail that essentially pushes your products and services on homeowners.\u00a0 Inbound marketing is a pull.\u00a0 You put good, educational information out there, customers interact with it, you earn their trust and pull them in. Inbound marketing is one of the best and most cost-effective forms of marketing to new customers since they begin to trust you as a resource before they even know you or contact you. How can a blog help you?\u00a0 Add a blog to your website and write about HVAC topics (e.g. indoor air quality, or proper humidity, or filter change benefits).\u00a0 Then, when a homeowner searches&#8230;<\/p>\n","protected":false},"author":2,"featured_media":610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[89,1],"tags":[20,13],"_links":{"self":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/607"}],"collection":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=607"}],"version-history":[{"count":5,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/607\/revisions"}],"predecessor-version":[{"id":629,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/607\/revisions\/629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media\/610"}],"wp:attachment":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}