{"id":558,"date":"2018-12-04T16:20:00","date_gmt":"2018-12-04T16:20:00","guid":{"rendered":"https:\/\/ebandlmarketing.com\/blog\/?p=558"},"modified":"2018-12-05T15:27:30","modified_gmt":"2018-12-05T15:27:30","slug":"wrap-it-up","status":"publish","type":"post","link":"https:\/\/ebandlmarketing.com\/blog\/wrap-it-up\/","title":{"rendered":"Wrap it up!"},"content":{"rendered":"

Wrap it up!\u00a0 <\/strong><\/h1>\n

Do your company vans stop traffic?\u00a0 Do your box trucks turn heads?\u00a0 Do customers tell you that they called you because they saw your truck while they were sitting in traffic?\u00a0 If not, you have a golden opportunity right in front of you<\/strong><\/em>.<\/p>\n

Your vans, box trucks and company vehicles are a source of profit for you.\u00a0 You\u2019ve invested loads of dough in shelving and racking kits and maybe even installed GPS tracking.\u00a0 \u00a0So why would you drive around in white vans, with a bit of lettering and your logo on the door?<\/p>\n

Your vehicles are one of the first impressions consumers will have of your company.<\/p>\n

Put them to work for you by wrapping them with a colorful and eye-catching design.\u00a0 Yes, you should hire a professional designer, and yes, it\u2019s going to cost you anywhere from $3000 – $4000 to wrap each one in your fleet (depending on the size of the wrap, design and installer).\u00a0 Bur consider this, when you rent a traditional roadside billboard you\u2019ll pay this much, or much more, for just a month.\u00a0 When you wrap your vehicles, they become billboards you invest in once, and reap the benefits for as long as you drive them.<\/p>\n

Remember, you\u2019re competing for attention with every other HVAC contractor out there.\u00a0 And you\u2019re selling products and services that aren\u2019t exactly top-of-mind with consumers.\u00a0 So it\u2019s super important that you stand out.<\/p>\n

So what should your vehicle wrap look like?<\/p>\n

    \n
  1. It should support your brand<\/strong> and match the color and fonts and overall look of your website. Ideally, a consumer sees your eye-catching van and then finds you online. But if your logo looks different on your website than it does on your van, and your colors are not the same, it\u2019s going to cause confusion.\u00a0 \u201cIs that the same company?\u201d they\u2019ll wonder.\u00a0 At the very least they\u2019re going to think, this company doesn\u2019t have their act together.<\/li>\n
  2. Your van should also show your website<\/strong>. Big and bold.\u00a0 Phone numbers are difficult to remember, but your web address is easier to retain.<\/li>\n
  3. Your van design should very clearly show what you do<\/strong>! Don\u2019t leave people guessing about what services you offer.\u00a0 Humans remember graphics and photos and retain them much longer than words.\u00a0 So just printing \u201cheating and air conditioning\u201d on your vehicles doesn’t cut it.\u00a0 You have to show it visually.<\/li>\n
  4. And of course, if you want to use co-op funds, then you\u2019ll need to add your manufacturer\u2019s logo to your design. (Make sure you get the design approved BEFORE you have the wrap installed on the vehicle.)<\/li>\n<\/ol>\n

    There\u2019s a lot of white vans out there folks.\u00a0 Make sure you\u2019re not driving one.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Wrap it up!\u00a0 Do your company vans stop traffic?\u00a0 Do your box trucks turn heads?\u00a0 Do customers tell you that they called you because they saw your truck while they were sitting in traffic?\u00a0 If not, you have a golden opportunity right in front of you. Your vans, box trucks and company vehicles are a source of profit for you.\u00a0 You\u2019ve invested loads of dough in shelving and racking kits and maybe even installed GPS tracking.\u00a0 \u00a0So why would you drive around in white vans, with a bit of lettering and your logo on the door? Your vehicles are one of the first impressions consumers will have of your company. Put them to work for you by wrapping them with a colorful and eye-catching design.\u00a0 Yes, you should hire a professional designer, and yes, it\u2019s going to cost you anywhere from $3000 – $4000 to wrap each one in your fleet (depending on the size of the wrap, design and installer).\u00a0 Bur consider this, when you rent a traditional roadside billboard you\u2019ll pay this much, or much more, for just a month.\u00a0 When you wrap your vehicles, they become billboards you invest in once, and reap the benefits for as…<\/p>\n","protected":false},"author":1,"featured_media":585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,74],"tags":[27,82,81],"_links":{"self":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/558"}],"collection":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=558"}],"version-history":[{"count":2,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/558\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/558\/revisions\/584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media\/585"}],"wp:attachment":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}