I know, I know.\u00a0 You\u2019re busy.\u00a0 You can barely keep up.\u00a0 Why in the world would you do any marketing NOW?!?\u00a0 Let me answer that question with a question:\u00a0 Why do you get up at 4am to go fishing?\u00a0 Answer:\u00a0 Because that\u2019s when they\u2019re biting.<\/strong><\/p>\n If this is the year you\u2019ve decided to seriously build up your customer base, plan to advertise in season.\u00a0 Why?<\/p>\n Because HVAC is not sexy, folks.\u00a0 Homeowners don\u2019t want to think about you \u2013 unless they\u2019re too hot, too cold, or something is broken.\u00a0 And that happens\u2026you guessed it\u2026 in season.<\/strong><\/p>\n So if you advertise in season, how do you avoid drowning in the wave of calls that will come in while you\u2019re at your busiest?\u00a0 With a little planning.\u00a0 Make a plan to reach out to your existing customers pre-season, so that you can get them taken care of before the phone starts ringing on the first 90-degree day.\u00a0 The last thing we want to do is turn away existing customers because we\u2019re too tied up with new ones.<\/p>\n","protected":false},"excerpt":{"rendered":" Too busy to breathe? It’s the perfect time to advertise! I know, I know.\u00a0 You\u2019re busy.\u00a0 You can barely keep up.\u00a0 Why in the world would you do any marketing NOW?!?\u00a0 Let me answer that question with a question:\u00a0 Why do you get up at 4am to go fishing?\u00a0 Answer:\u00a0 Because that\u2019s when they\u2019re biting. If this is the year you\u2019ve decided to seriously build up your customer base, plan to advertise in season.\u00a0 Why? Because HVAC is not sexy, folks.\u00a0 Homeowners don\u2019t want to think about you \u2013 unless they\u2019re too hot, too cold, or something is broken.\u00a0 And that happens\u2026you guessed it\u2026 in season. So if you advertise in season, how do you avoid drowning in the wave of calls that will come in while you\u2019re at your busiest?\u00a0 With a little planning.\u00a0 Make a plan to reach out to your existing customers pre-season, so that you can get them taken care of before the phone starts ringing on the first 90-degree day.\u00a0 The last thing we want to do is turn away existing customers because we\u2019re too tied up with new ones.<\/p>\n","protected":false},"author":1,"featured_media":451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,40],"tags":[39,20,38],"_links":{"self":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/389"}],"collection":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=389"}],"version-history":[{"count":2,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/389\/revisions"}],"predecessor-version":[{"id":452,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/389\/revisions\/452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media\/451"}],"wp:attachment":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}