Existing customers are the low hanging fruit, folks.\u00a0 They\u2019re the easiest people to market to, they\u2019re the cheapest people to market to and you\u2019ll receive the best return from marketing to them.<\/p>\n
Roughly 80% of your business will come from existing customers.\u00a0 You\u2019ll spend the majority of your marketing dollars trying to capture that other 20%.<\/p>\n
So why do we overlook existing customers?\u00a0 Often, one of our HVAC marketing specialists will sit down to do a marketing consultation with a 2nd or 3rd<\/sup> generation contractor and learn that they have 20,000 or 30,000 customers in their database \u2013 and they\u2019ve never reached out to these customers.<\/p>\n To say this is a missed opportunity would be an egregious understatement!<\/p>\n Existing customers need to hear from you because the sad truth is customers are not as loyal as they once were.\u00a0 Just because you did the furnace install doesn’t guarantee you will be doing the service.<\/p>\n Don\u2019t assume that the lady you installed ductless for last year knows that you also do plumbing.\u00a0 She doesn\u2019t. Don\u2019t assume that the nice young couple you did a gas conversion for knows that you also do insulation. They don\u2019t. Make sure they are aware of the full breadth of your services by cross marketing to them.<\/p>\n When should you market to existing customers?\u00a0 Pre-season!\u00a0 Get these folks taken care of before you head into your busy season.\u00a0 That way you won\u2019t be turning them away while you\u2019re busy servicing new customers, in-season.<\/p>\n Need ideas or help reaching out to your existing customers?\u00a0 Give us a shout.\u00a0 We love to talk shop! 315-685-9500<\/p>\n Written by: Elaina Burdick<\/p>\n","protected":false},"excerpt":{"rendered":" Existing Customers are the LHF! Existing customers are the low hanging fruit, folks.\u00a0 They\u2019re the easiest people to market to, they\u2019re the cheapest people to market to and you\u2019ll receive the best return from marketing to them. Roughly 80% of your business will come from existing customers.\u00a0 You\u2019ll spend the majority of your marketing dollars trying to capture that other 20%. So why do we overlook existing customers?\u00a0 Often, one of our HVAC marketing specialists will sit down to do a marketing consultation with a 2nd or 3rd generation contractor and learn that they have 20,000 or 30,000 customers in their database \u2013 and they\u2019ve never reached out to these customers. To say this is a missed opportunity would be an egregious understatement! Existing customers need to hear from you because the sad truth is customers are not as loyal as they once were.\u00a0 Just because you did the furnace install doesn’t guarantee you will be doing the service. Don\u2019t assume that the lady you installed ductless for last year knows that you also do plumbing.\u00a0 She doesn\u2019t. Don\u2019t assume that the nice young couple you did a gas conversion for knows that you also do insulation. They don\u2019t. Make…<\/p>\n","protected":false},"author":1,"featured_media":340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,11],"tags":[12,13,14],"_links":{"self":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/339"}],"collection":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":12,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/339\/revisions"}],"predecessor-version":[{"id":440,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/339\/revisions\/440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media\/340"}],"wp:attachment":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}