EB&L Marketing, a full-service HVAC marketing firm, is pleased to announce the launch of their new training division, EB&L Educates.\u00a0 \u201cEB&L Ed\u201d provides speakers, workshops and classes on HVAC contractor marketing.<\/p>\n
\u201cResidential contractors \u2013 with their limited time and marketing training \u2013 need help to effectively promote their companies.\u00a0 The courses offered by EB&L Ed teach contractors the fundamentals of marketing \u2013 breaking it down into 7 easy steps,\u201d says Elaina Burdick, President of EB&L.<\/p>\n
Since 2001, EB&L Marketing has been working with local contractors to effectively market their businesses, generate leads and grow their bottom line by building their brand and avoiding common marketing missteps.\u00a0 \u201cContractors are the hardest working, most technically adept folks I\u2019ve ever known, but they\u2019re typically not marketing experts.\u00a0 They truly appreciate the marketing guidance we give them when we consult with them. So EB&L Ed is just a natural extension of what we\u2019ve been providing all along.\u201d<\/p>\n
The types of education EB&L Ed provides can be applied to 1-man start-ups as well as large, multi-vehicle dealerships.<\/p>\n
Marketing classes have also been developed for Distributor Territory Managers.\u00a0 \u201cWe\u2019re not attempting to turn TMs into marketing experts,\u201d says Burdick.\u00a0 \u201cBut we want them to have an understanding of the appropriate ways to market an HVAC company, feel comfortable answering their dealer\u2019s questions, and helping them make solid marketing decisions.\u201d<\/p>\n
EB&L Ed recently launched a blog and resource page, EB&L Edition, offering tips and articles on HVAC marketing.\u00a0 To sign up for EB&L Edition updates click here: https:\/\/ebandlmarketing.com\/blog<\/a><\/p>\n