{"id":222,"date":"2018-02-05T17:24:26","date_gmt":"2018-02-05T17:24:26","guid":{"rendered":"https:\/\/ebandlmarketing.com\/blog\/?p=222"},"modified":"2018-06-14T19:27:35","modified_gmt":"2018-06-14T19:27:35","slug":"branding","status":"publish","type":"post","link":"https:\/\/ebandlmarketing.com\/blog\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<h1>Branding<\/h1>\n<p><strong>What is a brand anyway?<\/strong><br \/>\nYour brand is your logo, but it\u2019s so much more than your logo.<br \/>\nIt\u2019s the look, the feel, the colors, the fonts, the theme and the marketing message. All of this together makes up your brand. Your brand separates you from the pack. It\u2019s what your customers recognize. It\u2019s how they learn to trust you and ultimately why they\u2019ll spend money with you. You should develop a solid brand for your company before you do anything else! It\u2019s the most important, foundational element of your company marketing.<\/p>\n<p>But here\u2019s what you shouldn\u2019t do: don\u2019t use the same tired, old HVAC themes. \u201cWe\u2019re family-owned,\u201d \u201cWe\u2019re trustworthy!\u201d \u201cWe do quality work!\u201d Unfortunately, folks, that\u2019s what everyone says. Even the most fly-by-night contractor claims they do quality work. Choose a brand and message that sets you apart.<\/p>\n<p><a href=\"https:\/\/www.ebandlmarketing.com\/ebl_portfolio.php\">Want to see some fantastic HVAC branding? Click here!<\/a><\/p>\n<p>Written by: Elaina Burdick<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding What is a brand anyway? Your brand is your logo, but it\u2019s so much more than your logo. It\u2019s the look, the feel, the colors, the fonts, the theme and the marketing message. All of this together makes up your brand. Your brand separates you from the pack. It\u2019s what your customers recognize. It\u2019s how they learn to trust you and ultimately why they\u2019ll spend money with you. You should develop a solid brand for your company before you do anything else! It\u2019s the most important, foundational element of your company marketing. But here\u2019s what you shouldn\u2019t do: don\u2019t use the same tired, old HVAC themes. \u201cWe\u2019re family-owned,\u201d \u201cWe\u2019re trustworthy!\u201d \u201cWe do quality work!\u201d Unfortunately, folks, that\u2019s what everyone says. Even the most fly-by-night contractor claims they do quality work. Choose a brand and message that sets you apart. Want to see some fantastic HVAC branding? Click here! Written by: Elaina Burdick<\/p>\n","protected":false},"author":1,"featured_media":310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,1],"tags":[27,20,26],"_links":{"self":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/222"}],"collection":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":11,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"predecessor-version":[{"id":436,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/222\/revisions\/436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media\/310"}],"wp:attachment":[{"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebandlmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}