Existing Customers are the LHF!
Existing customers are the low hanging fruit, folks. They’re the easiest people to market to, they’re the cheapest people to market to and you’ll receive the best return from marketing to them.
Roughly 80% of your business will come from existing customers. You’ll spend the majority of your marketing dollars trying to capture that other 20%.
So why do we overlook existing customers? Often, one of our HVAC marketing specialists will sit down to do a marketing consultation with a 2nd or 3rd generation contractor and learn that they have 20,000 or 30,000 customers in their database – and they’ve never reached out to these customers.… Read On!