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The Worst and the Best Companies

The Worst and the Best Companies

Guest Blogger: Ellen Rohr

According to an American Management Service, Inc. survey compilation, http://www.amserv.com/familystatistics.html

  • Family businesses comprise 90 percent of all business enterprises in North America.
  • Only 30% of family owned businesses survive to the second generation, 12% to the third, and 3% to the fourth.
  • Of CEOs due to retire within 5 years, 55% have not yet chosen their replacement.

According to my experience, the best companies I know are family businesses and the worst companies are family businesses.  When it works, you have aligned team members building on solid, functional, trusting relationships. … Read On!

Wrap it up!

Wrap it up! 

Do your company vans stop traffic?  Do your box trucks turn heads?  Do customers tell you that they called you because they saw your truck while they were sitting in traffic?  If not, you have a golden opportunity right in front of you.

Your vans, box trucks and company vehicles are a source of profit for you.  You’ve invested loads of dough in shelving and racking kits and maybe even installed GPS tracking.   So why would you drive around in white vans, with a bit of lettering and your logo on the door?

Your vehicles are one of the first impressions consumers will have of your company.… Read On!

Make a List. Check it Twice.

Make a List.  Check it Twice.

Your end of year marketing checklist.

It’s December and you’re busy with your end of year planning, holiday staff parties and buttoning up your books.  Figuring out who’s been naughty.  Who’s been nice.  But while you’re scurrying around like the Grinch on Christmas morning, make sure you set aside a few hours to review your marketing for the past year.

Pull out your 2018 marketing plan. 

A solid marketing plan will include your business goals, the items and actions needed to achieve your goals, a calendar and a budget.  Review your 2018 plan.

Did you cross off all the marketing initiatives on your list?Read On!

After Hours at EB&L

After Hours at EB&L

We love to get out of the office and see our clients face to face at industry events and distributor meetings.  It’s always so nice to put a name with a face.  We thought that you might like to meet us too. Get to know our stories.  So we’ll be highlighting an EB&L staff member from time to time on our blog.  Since Sally is our featured writer for this issue of EB&L Edition, we’ll start with her.

 

Introducing Sally Moore, Lion Tamer

 

 

 

What would our clients be surprised to know about you?Read On!

SEO for HVAC

SEO for HVAC

It doesn’t work and also it does work.

People will tell you that SEO is the greatest thing since sliced cinnamon raisin bread. People will also tell you SEO doesn’t work.  It’s a waste of time and money.  They are both right.  It does and doesn’t work and it’s constantly changing.

Ten years ago, when SEO “worked” you could throw money at a website until it showed up first in search results.  Everyone clicked on your site and you made oodles of money.  That doesn’t work anymore.

In the meantime, as we were all getting on the SEO bandwagon, web design evolved. … Read On!

IAQ; How do you sell something when customers don’t know they need it?

IAQ; How do you sell something when customers don’t know they need it?

Guest Blogger: Aaron Engel

IAQ – Your customers need it even though they may not know it. They certainly don’t know you have a solution for a problem they didn’t know they have.

Indoor Air Quality (IAQ) oftentimes is subjective, hard to quantify and easy to ignore. Much like those who live next to Niagara Falls. After a while they become accustomed to, and no longer feel and hear, the rumble and sound of the rushing water from the falls. Oddly enough, for some who leave this environment, they feel the silence is disconcerting.… Read On!

WTF are #Hashtags?

WTF are #Hashtags?

At some point you’ve probably asked yourself, what the heck are hashtags? Or maybe, why would I need to use them as an HVAC company?

Well here’s a few reasons:

Hashtags are used like a search engine or a catalog on social media platforms, so they are helpful when users are looking for posts about the same thing. For example, if I wanted to see posts about #HVACLife, I can search specifically for that hashtag and I will find thousands of images that relate to that hashtag.

People typically perform searches using hashtags in Facebook, Twitter and Instagram.… Read On!

Check out this HVAC Podcast featuring EB&L Marketing

Check out this HVAC Podcast featuring EB&L Marketing!

It was an honor – and also a blast! – to be the guest HVAC marketing expert on Torrice Talk this week.  I sat down with  Host Matt LaPan and Marketing Manager Jill Waters from S. G. Torrice Company to discuss using co-op dollars effectively – and how not to waste them.  Take a few minutes to listen.  There’s some good stuff in here!

Listen Now: https://www.sgtorrice.com/podcasts/
Subscribe: https://itunes.apple.com/…/torrice-talk-torric…/id1436034922Read On!

How to Make your HVAC Postcards More Effective

How to Make your HVAC Postcards More Effective!

Don’t let anyone tell you differently: postcards are still an effective, economical and easy way to promote your HVAC business. You just have to make sure you’re doing it professionally, and with a sound strategy and goal.

Use postcards to market to existing customers AT LEAST twice a year. Existing customers provide the best return on investment and help build referral and repeat business. It’s important to capitalize on your existing customer database.

Use postcards to introduce your company to new prospects in season. That’s when the fish are biting.

Here are some tips to make your postcard advertising more effective:

• It’s all about the design!!… Read On!

Ride Along with Your Tech, Without Ever Leaving Your Shop

Ride Along with Your Tech, without Ever Leaving Your Shop!

Guest Blogger: Andrew Chermark, President, Smart Fleet

Initially used for security purposes – to locate stolen vehicles or assets – GPS systems have evolved into an HVAC business owner’s must-have productivity tool. You’re busy. Your dispatcher is busy. Your techs are busy. We’re all looking for ways to be more efficient.

What if you could be notified when a vehicle of yours has been in idle for thirty minutes, if it’s driving when it’s not supposed to, or if it needs an oil change? Would that help you get the most out of your vehicles?Read On!