HVAC MARKETING GUIDE FROM INDUSTRY LEADERElaina (Burdick) Wellstead
You can fix a furnace with your hands tied behind your back, but marketing your
HVAC company is a whole different skill set.
Marketing Schmarketing: How to Market Your HVAC Business provides step-by-step
instructions on goal setting, branding, websites, online marketing and a host of other
topics. The book is also full of tips and best practices on subjects like effective use
of co-op dollars, online reviews and guerilla marketing.
And just to keep things interesting...
Along with the helpful marketing advice and her proven formula for building an
actionable HVAC marketing plan, Elaina included some amusing
stories from her two decades of travels to conferences and training events, in between chapters.
(You might even recognize yourself! But don't worry - the names have been changed to
protect the innocent!)
Available on Amazon. Click here to order now.